SOURCE: Athletes Performance

May 31, 2005 10:20 ET

'Core Performance' Requires 'Ethics Agreement' Before Admitting Health and Fitness Users to Web Site

First-Of-Its-Kind Online Policy Designed to Encourage Drug-Free Fitness for the Everyday Athlete

TEMPE, AZ -- (MARKET WIRE) -- May 31, 2005 -- Health and fitness program Core Performance now requires online consumers to agree to an online "ethics policy" as part of its Membership Agreement before they will be admitted into the Web site at www.CorePerformance.com, it was announced today.

Mark Verstegen, founder and president of Athletes' Performance, which produces the Web site, is one of the nation's foremost trainers of world-class athletes, including soccer great Mia Hamm and eight of the first round draft picks in the recent 2005 NFL Draft. The organization has elite training facilities in Tempe and Los Angeles.

He said he wants to provide an ethical alternative training program online for today's male and female amateur and recreational athletes and others, who want a great training program, and one that condemns the use of performance-enhancing drugs.

Verstegen also is director of performance for the NFL Players Association, where he supports the league's players with Player Safety and Welfare.

"As more incidents of steroid abuse are reported among high school and college athletes and coaches, it is becoming more evident that an ethical training alternative like CorePerformance.com is very much needed today," says Verstegen. "Both physical and mental discipline, along with a great plan, is necessary for training progress, and this program will teach our young, aspiring athletes to effectively gain positive results through safe training."

The Core Performance online ethical policy reads: "As a member of this community, I pledge to commit myself to becoming the best and healthiest person and/or athlete I can be. As such, by clicking 'I agree' below, I pledge that I am not using any illegal or unethical performance-enhancing drugs. I join my fellow community members who believe that the real way to achieving their goals is through the adoption of an entire lifestyle and system designed to achieve maximum performance on the field or in the Game of Life."

CorePerformance.com provides an all-inclusive, customizable program for people of all athletic levels -- combining a personal trainer, nutritionist, lifestyle coach and motivator all in one easy-to-use Web site. It also includes menu planning for better nutrition, and programs tailored for athletes involved with baseball, football, golf, soccer, basketball, tennis, and other sports.

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