SOURCE: CoreBrand

August 27, 2007 11:00 ET

CoreBrand Adds Managing Director to Drive Continued Growth

NEW YORK, NY--(Marketwire - August 27, 2007) - Global brand development and management firm, CoreBrand, welcomed Bill Westcott to the management team as Managing Director, CoreBrand Communications, LLC, responsible for continued growth of the brand consulting practice.

Westcott is a management strategy, technology and operations consulting professional with over 10 years experience designing and implementing projects for Fortune 500 companies. He comes to CoreBrand from Kelley Management Consulting, Inc., where his experience included business visioning and strategic planning, road-mapping, business process improvement, change management, and communications strategy.

Most recently, Westcott was a key member of the team that helped integrate and transform a US $3B North American construction services client. Specifically, he led operations design teams to re-think and re-cast their operating model and managed the operations transformation workstream for 300 branches as part of the largest North American Oracle ERP implementation project in 2007.

Prior to Kelley Management, Westcott was a leader in the strategy practice of the New York office of iXL/Scient. There he directed and managed e-Business strategy and customer experience management engagements for companies such as Chase, Dupont, Masco Corporation and Kodak.

About joining the CoreBrand team in New York, Westcott said, "Well-architected and managed brands are absolutely essential to a company's success today and CoreBrand continues to be at the hub of many opportunities to help businesses solidify their positions and achieve growth in the marketplace. CoreBrand is well positioned to help companies solve new branding challenges such as sustainable branding, online community branding, and customer experience management."

Westcott did his undergraduate study at Washington University, in St. Louis, and studied graduate level philosophy and aesthetics in the studio of sculptor Michael Skop. His career took a sharp turn as he was swept up in the Internet and technology consulting boom of the mid to late '90s.

CoreBrand ( is an independent, 25-year-old global brand strategy and integrated communications firm specializing in helping companies measure, understand, craft and express their corporate brands. Headquartered in Stamford, CT, with offices in New York City, Minneapolis and Tokyo, the company works with many of the largest and best-known brands in the world. Jim Gregory is founder and CEO.

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