SOURCE: Coremetrics

February 27, 2009 08:00 ET

Coremetrics Joins IBM User Experience Optimization Initiative

Tight Integration of Analytics and IBM WebSphere Portal Deliver Rapid ROI for Customized Content Sites

SAN MATEO, CA--(Marketwire - February 27, 2009) - Coremetrics, a leading provider of online marketing and business optimization solutions, today announced that it has joined IBM's User Experience Optimization Initiative (UEOI) to provide embedded analytics for IBM WebSphere Portal software. This strategic initiative brings the benefits of web analytics to any business focused on creating customized content, positioning IBM WebSphere Portal software customers to deliver more personalized and highly targeted Web experiences to people everywhere.

Coremetrics for IBM WebSphere Portal will position enterprises to understand exactly what customers are doing when they visit a WebSphere Portal Web site -- be it a B2B site or a corporate intranet -- that develops, manages and delivers customized content. Businesses will now be able to understand precisely how all elements of a customized portal are performing. As a result, they can easily create and manage highly targeted and effective sites based on customer and employee needs and behavior, directly within the WebSphere Portal software. Metrics-based targeting of portal content will lead to highly relevant content and ultimately to greater revenue for the company. The automatic tuning of portal content and better designs will translate into greatly decreased infrastructure costs.

IBM and Coremetrics are partnering to create a solution that will drive high productivity for web teams by providing specially designed reports that present actionable information for measuring success across all WebSphere Portal-driven sites. Comprehensive behavioral data drives the solution's online marketing and business optimization applications, automating traditionally time-intensive activities such as content management and behavioral targeting.

"To create exceptional web experiences that attract, serve, and retain customers, companies are increasing their focus on web analytics to constantly improve and differentiate themselves to customers. It's all about serving your customers better, and Coremetrics and IBM are making it a lot easier for companies to delight their customers through the web," said Larry Bowden, vice president, Portals and Mashups, IBM.

Coremetrics' participation in IBM's UEOI builds on the companies' long-standing partnership to develop and deliver the Coremetrics for IBM WebSphere Commerce solution. In fact, IBM recently awarded Coremetrics the 2008 WebSphere Commerce Leadership Award for ISV Partner Innovation in recognition of its ongoing commitment to deep integration and mutual support of the WebSphere Commerce offering.

"The ideal portal embraces personalization because that's the best way to quickly deliver useful information to vastly different people," said John Squire, chief strategy officer for Coremetrics. "Anything short of that goal is a huge waste of money for the business and an equal waste of time for the people who rely on portals for critical information. The best way to get to that goal is to leverage analytics and take a metrics-based approach to building and maintaining your portal. IBM and Coremetrics are working together to make this vision a reality for WebSphere Portal customers everywhere."

About Coremetrics

Coremetrics is a leading provider of online marketing and business optimization solutions. Its products help businesses increase revenues and find and retain their most profitable customers by maximizing every online interaction. More than 1,500 online brands globally, transacting more than $20 billion this year, use Coremetrics' Software as a Service (SaaS) to optimize their online marketing. Coremetrics' solutions encompass advanced online analytics and integrated precision marketing applications, including search engine bid management, email targeting and cross sell recommendations to acquire customers more cost effectively, increase conversion rates, and increase lifetime customer value. Coremetrics is consistently recognized by industry analysts and thought leaders, and in 2008 was named to Deloitte's Technology Fast 50 Program for Silicon Valley Internet, Media, Entertainment and Communications companies. The company is privately held with funding from 3i, Accel Partners, FTVentures and Highland Capital Partners, and is headquartered in San Mateo, California.

Coremetrics is an IBM business partner.

To learn more about Coremetrics, visit or call 866-493-2673. For more information about IBM WebSphere Portal, visit

Coremetrics has strongly supported online privacy since its inception. To learn more, visit

Contact Information

  • Media Contacts:

    Michela Stribling
    Director, Corporate Communications
    (650) 762-1433
    Email Contact

    Shelley Risk
    Horn Group for Coremetrics
    (415) 905-4037
    Email Contact