SOURCE: Coremetrics


May 25, 2010 06:00 ET

Coremetrics Launches Major Upgrade to Coremetrics Search™

Enhancements Enable Marketers to Acquire More Customers and Drive More Revenue and Conversions Through Paid Search Campaigns

SAN MATEO, CA--(Marketwire - May 25, 2010) -  Coremetrics, the leader in marketing optimization, today announced Coremetrics Search™ 9, a pay-per-click (PPC) management application that improves top-line business results, reduces operational costs, and demonstrates return on PPC investments. The enhancements are designed to increase return on ad spend (ROAS) while increasing team productivity.

Search 9 automatically analyzes paid search ad performance to identify ads that are over- or under-performing compared to the others in the same ad group. This feature allows marketing teams to quickly and easily identify which ads are most likely to deliver business-impacting results through conversions and sales. Search marketers can easily pause, revise or delete ads to continually promote ads that deliver the best results. Search 9 also introduces enhanced ad and keyword pivoting to help ensure a high degree of relevancy between ads and keywords. Marketers can easily find all ads containing specific copy and replace it with other copy. This Find and Replace feature can be used to make changes to keyword-level destination URLs as well.

"We get requests all of the time from our customers who are under increasing pressure to validate the efficacy of their online ad campaigns," said John Squire, chief strategy officer, Coremetrics. "Search 9 offers numerous enhancements designed to greatly simplify how marketing teams manage paid search ads and campaigns."

To help increase ROAS and drive greater revenue, Search 9 also greatly simplifies the ad scheduling process. Marketers can easily schedule any set of ads to launch at any date and time in the future, or on a regularly recurring schedule. Search 9's advanced filters enable marketers to identify which ads will be affected by schedule changes. Marketers can use structured filters to target specific ads by identifying campaigns, ad groups or vendors, and/or specific content included in those ads.

Coremetrics Search is the only PPC management solution built on the foundation of enterprise-level web analytics and fully integrated into the Coremetrics Continuous Optimization Platform. Clients use Coremetrics' robust attribution system to optimize search advertising campaigns beyond the last click, and leverage the analytics integration to bid on new keywords that have been proven to work in natural, onsite and original search queries. Clients can also leverage deep integration with Coremetrics LIVEmail™ and Coremetrics AdTarget™ to quickly connect with website visitors, retargeting them with cost-effective targeted emails and display advertising.

About Coremetrics
Coremetrics is the leader in marketing optimization. Its products help businesses relentlessly optimize their marketing programs to make the best offer, every time, anywhere, automatically. More than 2,100 online brands globally use Coremetrics' Software as a Service (SaaS) to optimize their online marketing. Coremetrics' integrated marketing optimization solutions include real-time personalized recommendations, email targeting, display ad targeting across leading ad networks, and search engine bid management. The company's solutions are delivered on the only online analytics platform designed to anticipate the needs of every customer, automate marketing decisions in real time, and syndicate information across all customer channels. The company is privately held with funding from Accel Partners, FTV Capital, Highland Capital Partners, and W Capital Partners, and is headquartered in San Mateo, California.

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