SOURCE: Coremetrics


October 13, 2009 12:03 ET

Coremetrics Reports Record Bookings for Third Quarter

Company Announces Free Migration, Money-Back Guarantee Offer for Omniture Customers

SAN MATEO, CA--(Marketwire - October 13, 2009) - Coremetrics, the leader in marketing optimization, today announced that it has achieved record bookings for the quarter that ended on September 30, 2009. The company has experienced a surge in demand for its analytics and online marketing solutions, bringing a raft of new clients on board, as well as receiving industry recognition from leading analyst firm Forrester Research in The Forrester Wave™: Web Analytics, Q3 2009 report (July 2009).

Companies that recently chose Coremetrics include Adidas AG, Barnes & Noble, Inc., Eckler Industries, Godiva Chocolatier, Green Mountain Coffee Roasters, Inc., HarperCollins Publishers and Virgin Atlantic Airways.

"The recent consolidation among marketing analytics providers is causing companies to reevaluate their current vendor relationships," said Joe Davis, CEO, Coremetrics. "Companies are looking for a strong partner who is vested in their long-term strategy and success. As a result, we're seeing tremendous demand for our many marketing applications and have exceeded even the stretch objectives we set for ourselves this quarter."

The 100% Money-Back Guarantee

To assist companies interested in switching to Coremetrics, the company is offering free migration for companies currently using any Omniture analytics service. The offer includes free implementation services, including data migration and training and is backed by a money-back guarantee. These services are included as an effective way to overcome both the cost and common technical challenges of migrating from one analytics package to another, such as retagging, the process of learning a new tool, and preservation of historical data. This special offer is available through December 15, 2009. For more information, please email

In July 2009, Forrester Research, Inc. recognized Coremetrics as a Web Analytics "Leader" in The Forrester Wave™: Web Analytics, Q3 2009 report (July 2009). Coremetrics received the highest score for "Strategy," a section of the report designed to ascertain a vendor's propensity for future success. In addition, the company was cited as ranking highest in "Reference Client Strength." Coremetrics also scored well for "Integration" (5.0 out of 5.0) and "Metrics, Dimensions, and Correlations" (4.65 out of 5.0).

About Coremetrics

Coremetrics is the leader in marketing optimization. Its products help businesses relentlessly optimize their marketing programs to make the best offer, every time, anywhere, automatically. More than 2,000 online brands globally, transacting more than $20 billion this year, use Coremetrics' Software as a Service (SaaS) to optimize their online marketing. Coremetrics' solutions encompass advanced online analytics and integrated marketing optimization applications, including search engine bid management, email targeting, ad impression attribution and cross sell recommendations to acquire customers more cost effectively, increase conversion rates, and increase lifetime customer value. Coremetrics is consistently recognized by industry analysts and thought leaders, and in 2008 was named to Deloitte's Technology Fast 50 Program for Silicon Valley Internet, Media, Entertainment and Communications companies. The company is privately held with funding from Accel Partners, FTV Capital, Highland Capital Partners, and W Capital Partners, and is headquartered in San Mateo, California.

To learn more about Coremetrics, visit or call 866-493-2673.

Coremetrics has strongly supported online privacy since its inception. To learn more, visit

Contact Information

  • Media Contacts:

    Michela Stribling
    Director, Corporate Communications
    Tel: (650) 762-1433
    Email: Email Contact

    Shelley Risk
    Horn Group for Coremetrics
    Tel: (415) 905-4037
    Email: Email Contact