Melamesa Internet Services

November 12, 2008 08:00 ET

Corners Social-Applications Engine and Adlets Released for Brands, Agencies, Bloggers and Individuals

Engage users on all popular social networks - Orkut, Facebook, MySpace, Hi5, Friendster and Bebo

HYDERABAD, INDIA--(Marketwire - Nov. 12, 2008) - Today, Melamesa private limited, a Social Media solutions company, announced release of Corners Social-Applications Engine and Adlets for brands, agencies, bloggers, entertainment companies and all creative individuals.

The Corners Social Applications Engine enables anyone to easily create, deploy, track and manage social applications across all major social networks - Facebook, Orkut, Hi5, Myspace, Bebo, Friendster etc. It does not require any programming, database or html design skills. Best of all, it is absolutely FREE.

With in the past three months since the beta release, Corners driven applications have been installed more than 2 million times by over million users. Some of these applications include - "Chris Jackson", "Sexiest Luxury Cars", "US Banking bailout", "Angelina Jolie", "Demigods of Football" and many more.

Today, Melamesa is also announcing the launch of "Adlets" - a new type of interactive brand-advertisement unit. "Adlets" are interactive campaign-modules that engage users from within a host social-application. Hence, instead of being "taken out" to a new social-application or web-site after clicking an ad(let), the user engages with the brand without leaving the host social-application. "Adlets are very effective for product launches, user participation, and brand engagement campaigns" says Namrata, marketing manager at Melamesa.

"Marketers, bloggers and individuals are keen to tap into opportunities provided by social-applications to reach and engage an audience. However, transitioning from the traditional keyword and banner ad-units, to running effective campaigns on social networks, requires a quantum leap. Our Applications Engine and Adlets technology shorten the gap significantly. We are doing to social-applications publishing, what did to blog publishing few years ago", says Sanjeev Kumar CEO of Melamesa Private limited.

About Melamesa and Corners

Melamesa is a social networking solutions company that offers end-to-end professional services for organizations looking to take full advantage of the next generation social networks for high leverage business benefit.

Corners Applications Engine provides cost effective access to users distributed across the fragmented social space, through branded social applications and Adlets.

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