SOURCE: Lieb Cellars

Lieb Cellars

February 24, 2014 09:00 ET

Cornerstone Communications Ltd. to Represent Lieb Cellars, Long Island's Most Innovative Winery

MATTITUCK, NY--(Marketwired - Feb 24, 2014) - Lieb Cellars of Long Island's North Fork announces the selection of Cornerstone Communications, Ltd. as its Agency of Record, effective immediately. Cornerstone Communications has launched a public relations and marketing program designed to increase awareness of Lieb's portfolio of wines through initiatives focused on the New York Metro and Northeast markets. The portfolio includes the Lieb Reserve range of wines and its second label, Bridge Lane Wines. With the rollout of the latest vintage, each brand will have a new look and expanded packaging options. Bridge Lane wines are available in bottles, box and one-way disposable kegs. The PR launch coincides with the winery's rebranding. Media relations, tasting experiences and social media activities will showcase the high-quality and diversity of wines, along with its innovative packaging. The campaign also includes print, online, and out-of-home advertising, as well as digital media marketing.

Lieb Cellar's winemaker, Russell Hearn, is an industry veteran and Executive Director of Lieb Cellar's custom-crush facility, Premium Wine Group (PWG). PWG is the largest facility on the East Coast providing custom-crush and custom-production services as well as boxing and kegging wines for other producers. All Lieb wines are produced at PWG.

Ami Opisso, Lieb Cellars General Manager, commented on the new initiative, "This is an exciting year for Lieb Cellars. We're thrilled to offer high-quality Long Island wines in alternative packaging. The box and keg formats allow us to be more sustainable and also more cost-efficient, which means we can pass the savings on to consumers." She continued, "Cornerstone Communications' profound understanding and experience in the wine industry combined with the team's forward-thinking, makes them the perfect partner for our PR and marketing efforts."

Visitors to Long Island can experience Lieb Cellars wines at three tasting rooms. On the North Fork in Cutchogue, Lieb Cellars Oregon Road Tasting Room sits among 62 acres of vines. In addition to tasting flights, guests can enjoy food pairings and live music. In Mattituck (also on the North Fork), a collective tasting room named The Tasting Group, adjacent to PWG, showcases Lieb Cellars as well as six other wine brands produced at the facility. Visitors to Long Island's South Fork can check out the newest Lieb Tasting room opening February 22, 2014 in East Hampton. 

Bridge Lane wines retail for $15 - $20 in 750 ml bottles; $46 for a 3-liter boxes (4 bottles), and $260 for 19.5 liter disposable kegs (26 bottles). Lieb Reserve wines retail for $22 - $40 per bottle. 

All Lieb Cellars wines are available through their website, liebcellars.com, as well as at retailers and restaurants throughout the Metro New York area and Pennsylvania. Sports fans and travelers, look for Lieb Reserve and Bridge Lane wines at Citi Field and at JFK's Jet Blue Terminal 5.

Lieb Reserve Wines: Blanc de Blancs méthode Champenoise sparkling wine, Pinot Blanc, Chardonnay, Merlot, Cabernet Franc, Meritage; all available in 750 ml bottles.

Bridge Lane Wines: White Merlot available in bottle only; Rosé and Chardonnay in bottle and keg; White Blend and Red Blend in bottle and box; Merlot in keg. 

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