SOURCE: Mark Haefeli Productions

Mark Haefeli Productions

May 20, 2010 23:07 ET

Corona Kicks Off Summer With "Pop-Up" Beach in New York City's Times Square

NEW YORK, NY--(Marketwire - May 20, 2010) -  To kick off summer and leverage its largest promotion ever, Corona Extra and Corona Light hosted a 24-hour beach party in New York City's Times Square on Thursday, May 20th.

Corona brought its laidback lifestyle to NYC and encouraged consumers to start celebrating summer by visiting the larger than life beach in the heart of Times Square. This unique event kicked off Corona's "Win a Beach Getaway" summer promotion, which runs through July 31 in the on- and off-premise.

The Corona "pop-up" beach boasts:

  •  30 tons of sand spanning 2,500 square feet
  •  Ocean sounds piped in via a sound system
  •  Dozens of palm trees, beach chairs, bean-bag toss games, volleyball nets
  •  Brand ambassadors taking photos of visitors in a giant Corona bottle
  •  The world's largest Corona bottle measuring 30 feet tall
  •  Corona giveaway items including bead necklaces, key chains & sun block

As part of the summer promotion, consumers can look inside specially marked 12-packs, 18-packs and 24-packs for a chance to find a promotional bottle (excludes California). Two-thousand Corona Extra and Corona Light 12 oz. bottles will feature a special graphic wrap and a unique entry code redeemable at for a chance to win 1 of 1,000 prizes including 100 Grand Prize trips for two to Cancun, Mexico and 900 Corona Beach Getaway prize packs.

EPK INCLUDES: B-Roll of event, soundbites with "Real Housewife of New York" star Kelly Bensimon, Olympic volleyball champion Karch Kiraly, and visitor soundbites.

Hard copies are available upon request.

Video clips available at

Contact Information

  • For more information, please contact:
    Mark Haefeli Productions
    Joe DeAngelus

    For media inquiries, please contact:
    Bill Ligas
    Crown Imports LLC