Reality Digital

Reality Digital

October 15, 2009 10:00 ET

A Corporate Blog's Personality Is as Important as Content According to Reality Digital

A Blog Should Portray Character And Persona

LONDON, UNITED KINGDOM--(Marketwire - Oct. 15, 2009) - The personality that is portrayed by a corporate blog is as important, if not more so, than the content promoted within it, according to Reality Digital, the leading provider of online community software for brands and businesses.

The tone and manner in which information and news is portrayed on the blog of a brand or business can go a long way towards influencing how it is perceived by its fans and consumers, as well as its fellow businesses and competitors. A blog says a great deal about a brand's ideals and ethics, whilst also being a great driver of corporate messages and a good place to establish positioning within its market.

It is important that any corporate blog is open and accepting of all feedback from its audience, embracing conversation and addressing consumer concerns, according to Reality Digital. A blog is a great method of receiving opinions from consumers, and any brand that listens and contributes to their audience's views and conversations with the respect and attention that they are due will benefit from a strengthened consumer-brand relationship.

Robert Proctor, Head of EMEA for Reality Digital, said: "Any brand that wishes to implement a blog into their website should be aware of how to use it to their best advantage. Blogs that simply publish content in line with corporate messaging and do not interact with their audience will not benefit as much as those that use the medium as a method of articulating brand personality, whilst also focusing on consumer engagement.

"The reciprocal feedback process is hugely beneficial to a brand, as even if the feedback provided by consumers is negative, the brand can directly attend to the issues raised, helping the audience sense that their opinion is valued and that the brand is doing their utmost to provide the best possible service to them."

Reality Digital Opus is a brand safe social networking platform, which enables brands and businesses to create a social network from scratch that is entirely dedicated to their brand. As well as providing a cutting edge blogging format (complete with video platform integration), the network facilitates use of a variety of other engagement tools, such as user generated content and content sharing abilities.

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