SOURCE: Adaptive Planning

Adaptive Planning

September 28, 2011 08:00 ET

Corporate Performance Management Usage Expected to Grow up to 77 Percent Over Next Two Years

Adaptive Planning Poised to Capitalize on Market Growth With Highest Overall Brand Rating of Any Top CPM Provider

MOUNTAIN VIEW, CA--(Marketwire - Sep 28, 2011) - The usage of Corporate Performance Management (CPM) solutions is expected to increase up to 77 percent over the next two years, according to an independent study of 1,000 senior financial professionals. The company best positioned to address and capitalize on this growth is Adaptive Planning, which scored highest in overall brand rating, above even well-known technology vendors such as Oracle, SAP, and IBM, according to the study by Merrill Research.

In the study, prospective CPM buyers in midsized companies also identified the product and vendor attributes that are most important in their evaluations. Topping the priority list were: strong reporting capabilities, ease of use, quick and easy implementations, strong budgeting and forecasting features, great value, excellent customer service, integrity and ease of working with vendor, affordability, powerful overall feature set, and strong dashboards and scorecards.

Survey respondents also shared their perspectives on how each CPM vendor and solution performs relative to the top 10 features and attributes. Adaptive Planning scored significantly higher than Oracle, SAP, and IBM in 67 percent of the comparisons, and at parity in 23 percent. Additionally, Adaptive Planning scored significantly higher than, or at parity with, other private CPM firms on every single feature and attribute.

"We are encouraged by the study results, as they confirm not only the tremendous market demand we are seeing for our CPM solution, but also the desire for features and attributes -- powerful capabilities that are incredibly affordable, easy to use, and quick to deploy -- that are available through our software as a service, cloud-based delivery model," said Greg Schneider, Vice President of Marketing at Adaptive Planning. "Additionally, it's rewarding to see that our rapid growth has resulted in a prominent brand presence that is ahead of larger, more established vendors and private companies alike."

Currently, over a third of respondents (39 percent) have a CPM application in place, and usage is expected to accelerate dramatically over the next 1 - 2 years, to as much as 69 percent. New purchases are projected to come from both existing CPM users (31 percent of current users plan to purchase a replacement solution), and new users (47 percent of those without a CPM solution are considering one).

The study by Merrill Research was conducted online to senior finance professionals involved in purchasing decisions or recommendations related to financial management software for their organizations. Respondents were from companies with 100 to 9,999 employees and $10 million to $5 billion in annual revenue.

About Adaptive Planning

Adaptive Planning is the worldwide leader in on-demand corporate performance management (CPM) solutions for companies and nonprofits of all sizes. Adaptive Planning's solutions allow finance and management teams to obtain real-time visibility into performance metrics, streamline financial planning and reporting, and drive better business decisions. By offering affordable annual subscriptions and rapid implementations, and by eliminating the need for new hardware and IT support, Adaptive Planning makes it easy to move beyond spreadsheet-based processes without the cost and complexity associated with traditional on-premise CPM applications. Adaptive Planning is headquartered in Mountain View, Calif. and can be reached at 650-528-7500 or www.adaptiveplanning.com.

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