Corporate Properties Limited

August 11, 2005 15:38 ET

Corporate Properties Limited Launches SeaPoints'TM' In Canadian Market

TORONTO, ONTARIO--(CCNMatthews - Aug. 11, 2005) - The Board of Directors of Corporate Properties Limited (TSX VENTURE:CPR) (the " Company") is pleased to announce today that it's wholly owned subsidiary, SeaPoints Inc. ("Seapoints") launches an exclusive cruise loyalty programme unmatched in the Canadian marketplace. Using cutting-edge technology to support the membership and communications aspects of the programme, consumers are able to earn valuable reward points that can then be applied against the cost of their next cruise vacation.

Consumers can easily become SeaPoints members by visiting to enroll and immediately receive a welcome bonus of 2500 SeaPoints to get them started on their way to their next cruise vacation.

SeaPoints is launching the programme with Encore Cruises, Canada's premier cruise specialist and largest cruise wholesaler, representing 14 of the world's finest cruise lines. As of today, SeaPoints members simply have to ask their travel agent to book their cruise vacation with Encore Cruises to earn one (1) SeaPoint for every $2 spent. Then, when members are ready to redeem their points, their travel agent simply contacts SeaPoints to confirm their cruise booking including their point value credit.

The SeaPoints proposition is unique in that redemption is based simply on the accumulated value of the earned points. There are no grids, no blackout periods or restrictions of any kind on the cruise experience available for redemption - any cruise line, any time!

"We are confident that SeaPoints offers the most flexible and value-driven loyalty proposition available to the Canadian cruise consumer" comments Peter Rooney, President of SeaPoints. "We are proud to be launching the programme with Encore as our exclusive cruise partner. As the programme develops, we will be introducing additional SeaPoints partners offering SeaPoints as a value-added feature to their retail products so that the SeaPoints member will easily increase their point credit value."

Vanessa Lee, managing director of Encore Cruises, comments, "Encore's commitment to a strong relationship with travel agents has been repaid a thousand fold by their loyalty to us. They have fuelled the growth and success of our company for 14 years, which speaks to the confidence they place in Encore and our business practices. They know we are not a company that settles for the status quo, and that we like to deliver the wow factor and present new ideas which foster and maintain our industry relationships. We've long planned to introduce a cruise loyalty programme and the right scenario has now presented itself in the form of SeaPoints. We are confident in the value of the programme and equally convinced that once again, travel agents will support our ongoing efforts to deliver business to their agencies."

SeaPoints Inc., (formerly SeaMiles Canada, Inc.) a Canadian wholly-owned subsidiary of Corporate Properties Limited, delivers a unique loyalty programme to the Canadian cruise consumer based on a customer-first and best-in-class product philosophy.

Complete information concerning SeaPoints can be found at or by calling 1-877-SeaPoints. Contact for further information: Peter Rooney, President SeaPoints (416) 398-1555 Ext. 442

The TSX Venture Exchange has neither approved nor disapproved of this press release.

Contact Information

  • Corporate Properties Limited
    Thomas Sheppard
    (416) 966-6885