SOURCE: Corporate Research International

Corporate Research International

March 01, 2011 08:30 ET

Corporate Research International's Eye on Your Business Tool Provides Self-Managed, Customizable Mystery Shopping for Small Business Owners

FINDLAY, OH--(Marketwire - March 1, 2011) - Corporate Research International (CRI) provides small business owners a customized tool that delivers unbiased market research from the source that matters most: their customers. Corporate Research International's Eye on Your Business mystery shopping tool is a first of its kind, customizable, self-managed mystery shopping product to help small businesses evaluate their organization from the customer's point of view.

CRI, a national leader in mystery shopping and customer response surveys, recognized the need for a low-cost evaluation tool and developed Eye on Your Business ( to help small businesses set up and manage their own mystery-shopping program. Eye on Your Business is unique in that it is entirely controlled by the client. Small business owners can decide what questions to ask, how many times per month to have the business evaluated and how much to spend.

"All businesses want to be sure their customer satisfaction is top notch. Mystery shopping is no longer limited to large retail chains," said Mike Mallett, president of Corporate Research International. "Eye on Your Business is the only tool on the market that is client-run, cost effective and allows small businesses to create their own mystery shopping program."

Eye on Your Business provides businesses with the following benefits:

  • An inexpensive, customizable mystery shopping program free of contracts
  • Quick turnaround time for employee improvement and strategic business information
  • Operational accountability developed directly from the customer's point of view
  • Timely results allowing the business owner to react quickly to any issues
  • Digital photo capability

Eye on Your Business gives clients access to their own personal administration website. On the site, businesses are able to create their own mystery shopping form or choose one from a standard industry template, along with customized instructions for their mystery shops. They are then able to assign mystery shops using CRI's database of more than 500,000 trained mystery shoppers from across the country, and place an order for their business to be evaluated using the very form and shopper instructions they created.

"The Eye on Your Business tool makes ordering, monitoring, and reporting shops quick and efficient. It's a cost-effective way for us to manage and improve our customer service," said Kelli Price, marketing officer for Liberty Bank. "And, it's flexible so we can make changes or improvements to our surveys on our own time and at no additional costs. It's been a great tool for our company and our management team and has really helped us to improve the overall experience for our customers."

"One of the major benefits of a mystery shopping program to small business is actionable information supplied in a short amount of time. Eye on Your Business is an excellent return on investment," Mallett added.

About Corporate Research International
Founded in 1989, CRI specializes in mystery shopping services and interactive customer voice and Web response surveys. The company has built a reputation for tracking trends of quality service and appearance, and providing analysis to help businesses make critical decisions needed to retain happy, loyal customers. CRI was named to the Inc. 500 list of fastest growing private companies in 2005 and 2006. For more information please visit

Contact Information

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