International Commercial Television, Inc.
OTC Bulletin Board : ICTL

International Commercial Television, Inc.

October 05, 2005 12:30 ET

Corporate Update: ICTV Confirms Fountain of Youth Strategy

BAINBRIDGE ISLAND, WASHINGTON--(CCNMatthews - Oct. 5, 2005) - International Commercial Television, Inc. (OTCBB:ICTL) ("ICTV" or "The Company"), a premier, full-service international retail and direct response television (DRTV) marketing company targeting the multi-billion dollar health and beauty category, is pleased to provide this Corporate Development Update to its shareholders. During 2005, ICTV has moved forward with a number of marketing initiatives that resulted in increased sales and the achievement of three consecutive quarters of profitability.

DERMA WAND

ICTV's "Fountain of Youth" anchor product, the Derma Wand, has obtained increased market acceptance through the limited broadcasting of its infomercial internationally and live home shopping broadcasts in Canada and the UK. Due the velocity of sale exhibited in these distribution channels ICTV has entered into a definitive agreement with The Thane Direct Company (Thane) in which Thane will distribute the Derma Wand and associated products into 40 countries mainly in the Middle East, Latin and South America. Kelvin Claney CEO of ICTV states "I am thrilled to have Thane as a marketing partner as they have a powerful presence in the markets covered in the agreement. Thane has many forms of distribution including direct response TV, home shopping networks, catalogs, retail and the internet This alliance established with Thane will enable ICTV to now focus on key markets such as the US, Japan, the major European countries and South East Asia." The Company has already shipped and received payment for product as per the terms of the agreement.

With regards to the US market, the Company has received notification from the United States Food and Drug Administration (FDA) "That the Derma Wand is a device defined in section 201(h) of the Act" and will allow the Company to sell the Derma Wand as a cosmetic and relaxtion device to the US consumer. Along with agreements reached with inbound/outbound telemarketing and fulfillment companies ICTV is now in a position to begin selling on a continuing basis the Derma Wand and associated products in the US DRTV and retail markets.

The Derma Wand is highly effective in-home skin care appliance that helps reduce the appearance of fine lines, wrinkles and assists to cosmetically improve skin appearance.

NEW PRODUCTS

CLEARx

ICTV has developed an extraordinary and highly effective, three step acne fighting system that controls blemishes and breakouts without the "dry-out" properties common to most acne treatments. CLEARx contains all natural ingredients. The Company will be debuting the CLEARx branded products in its Derma Wand infomercial which is being readied for broadcast in the US television markets.

DERMAVITAL

ICTV's "Fountain of Youth" skin care range features the U.S. patented DermaVital® Hydra Infusion Treatment, which is a system specifically formulated to allow water to penetrate the skin's surface and re-hydrate the deeper layers. The DermaVital product line will effectively diminish dryness, fine lines, enlarged pores and other signs of premature aging. The Company will be introducing the DermaVital line in its Derma Wand infomercial campaign.

The Company also wishes to announce the resignation of Patrick Lavin as Chief Financial Officer and the appointed of Karl Redekopp to the position.

About The Thane Direct Company (Thane). Thane is a global leader in the multi-channel direct marketing of consumer products in the fitness, health & beauty and housewares product categories. Thane's distribution network spans the globe in 90 countries through its group of subsidiaries, strategic partners and distributors. All marketing channels are maximized which include direct response TV, home shopping networks, catalogs, retail, print advertising, credit card inserts, and the internet. Thane develops and acquires products and distribution rights, arranges low-cost manufacturing, and then markets its products through its various distribution channels.

About International Commercial Television, Inc.

Headquartered in Bainbridge Island Washington, International Commercial Television, Inc. (ICTV) uses direct response commercial television campaigns and traditional marketing methods to bring high-demand "Fountain of Youth" consumer products to the marketplace. ICTV uses long and short form infomercials to market products which it owns outright or has acquired an exclusive license to market. ICTV also acts as the international marketing distributor for third party products for which it collects a royalty on all sales. ICTV has developed a unique marketing method of creating brand awareness through the extensive use of profitable infomercials rather than costly advertising campaigns. ICTV uses this brand awareness to build sales channels for products that will be sold using both direct response ordering and traditional retail shopping outlets.

Forward-Looking Statements

The matters discussed in this press release may contain "forward-looking statements" (as such term is defined in the Private Securities Litigation Reform Act of 1995). The safe harbor provisions of Section 21E of the Securities Exchange Act of 1934, as amended, and Section 27A of the Securities Act of 1933, as amended, apply to forward-looking statements made by ICTV. You should not place undue reliance on forward-looking statements. These Forward-looking statements involve risks and uncertainties. The actual results that ICTV achieves may differ materially from any forward-looking statements due to such risks and uncertainties. These forward-looking statements are based on current expectations, and ICTV assumes no obligation to update this information. Readers are urged to carefully review and consider the various disclosures made by ICTV in its reports filed with the Securities and Exchange Commission that attempt to advise interested parties of the risks and factors that may affect its business.


Contact Information

  • International Commercial Television Inc.
    Corporate Relations Department
    1-888-449-ICTV
    www.ictvonline.com