International Commercial Television, Inc.
OTC Bulletin Board : ICTL

International Commercial Television, Inc.

October 14, 2005 08:23 ET

Corporate Update on the Derma Wand International Market Penetration

BAINBRIDGE ISLAND, WASHINGTON--(CCNMatthews - Oct. 14, 2005) - International Commercial Television, Inc. (OTCBB:ICTL) ("ICTV" or "The Company"), a premier, full-service international retail and direct response television (DRTV) marketing company targeting the multi-billion dollar health and beauty category, is pleased to provide this Corporate Development Update to its shareholders.

As previously announced in the Company's news release of October 5th 2005, ICTV entered into "a definitive agreement with The Thane Direct Company (Thane) in which Thane will distribute the Derma Wand and associated products into 40 countries". Subsequent to the signing of the agreement, Thane has ordered product for distribution into 12 countries via DRTV channels and funds have been received and product has been shipped. The Company fully anticipates to receive further orders imminently for additional markets as per the terms of the agreement.

The Derma Wand is highly effective in-home skin care appliance that helps reduce the appearance of fine lines, wrinkles and assists to cosmetically improve skin appearance. For more information please visit www.ictvonline.com

About The Thane Direct Company (Thane). Thane is a global leader in the multi-channel direct marketing of consumer products in the fitness, health & beauty and house wares product categories. Thane's distribution network spans the globe in 90 countries through its group of subsidiaries, strategic partners and distributors. All marketing channels are maximized which include direct response TV, home shopping networks, catalogs, retail, print advertising, credit card inserts, and the internet. Thane develops and acquires products and distribution rights, arranges low-cost manufacturing, and then markets its products through its various distribution channels.

About International Commercial Television, Inc.

Headquartered in Bainbridge Island Washington, International Commercial Television, Inc. (ICTV) uses direct response commercial television campaigns and traditional marketing methods to bring high-demand "Fountain of Youth" consumer products to the marketplace. ICTV uses long and short form infomercials to market products which it owns outright or has acquired an exclusive license to market. ICTV also acts as the international marketing distributor for third party products for which it collects a royalty on all sales. ICTV has developed a unique marketing method of creating brand awareness through the extensive use of profitable infomercials rather than costly advertising campaigns. ICTV uses this brand awareness to build sales channels for products that will be sold using both direct response ordering and traditional retail shopping outlets.

Forward-Looking Statements

The matters discussed in this press release may contain "forward-looking statements" (as such term is defined in the Private Securities Litigation Reform Act of 1995). The safe harbor provisions of Section 21E of the Securities Exchange Act of 1934, as amended, and Section 27A of the Securities Act of 1933, as amended, apply to forward-looking statements made by ICTV. You should not place undue reliance on forward-looking statements. These Forward-looking statements involve risks and uncertainties. The actual results that ICTV achieves may differ materially from any forward-looking statements due to such risks and uncertainties. These forward-looking statements are based on current expectations, and ICTV assumes no obligation to update this information. Readers are urged to carefully review and consider the various disclosures made by ICTV in its reports filed with the Securities and Exchange Commission that attempt to advise interested parties of the risks and factors that may affect its business.

Contact Information

  • International Commercial Television, Inc.
    Investor Relations Department
    1-800-449-ICTV
    info@ictvonline.com