SOURCE: Corporation for Public Broadcasting

Corporation for Public Broadcasting

December 06, 2011 12:00 ET

The Corporation for Public Broadcasting Announces Major Grant for Multi-Cultural Journalism Initiative in Southern California

One Nation Media Project Responds to the Growing Diversity of Public Media Audiences in the Los Angeles Region

WASHINGTON, DC--(Marketwire - Dec 6, 2011) - The Corporation for Public Broadcasting (CPB) has awarded a $1.8 million grant to Southern California Public Radio (SCPR) to launch the One Nation Media Project, a journalism initiative that enhances public broadcasting's service to multi-ethnic communities in greater Los Angeles.

CPB's investment will help SCPR expand its locally produced, mid-day programming, including the development of a new two-hour news magazine program that will provide a significant forum to discuss topics of importance and interest within southern California's diverse communities.

Additionally, the grant will enable SCPR to launch three distinct online channels, each hosted by a dedicated digital journalist. The channels will generate in-depth digital news coverage focused on key areas of interest: emerging communities, public education, and criminal justice.

"At CPB, we are committed to investing in the Three D's -- digital, diversity and dialogue -- to ensure we are utilizing technology to match our mission, to serve underserved and unserved audiences and to engage and address the needs and interests of communities throughout the country," said Patricia Harrison, president and CEO of CPB. "We are very proud to support the One Nation Media Project, which will expand public media service to the diverse communities of Southern California."

"CPB's commitment to finding new and innovative ways to serve new audiences makes them an ideal partner for the One Nation project," said Bill Davis, president of Southern California Public Radio. "Los Angeles is one of the most diverse metropolitan areas in the world, and the One Nation Media Project is simply the most recent and ambitious effort on our part to expand the audience for public service media -- in Southern California and across the country."

Reporting from the One Nation Media Project will be integrated into SCPR's news broadcasts and made available online and through mobile platforms.

The initiative will also include live events -- town halls, panel discussions and listening parties -- that will bring together the city's distinct and vibrant cultures to explore and debate issues that have a direct impact on quality of life in the region. The first of these events, "All in the Familia: L.A. Latino Business in the 21st Century" (, will be held this evening and will focus on how Latino "mom and pop" business are changing as educated and savvy latter generations are joining their parents to innovate and expand little shops into larger-scale enterprises.

"The One Nation Media Project is a forward-thinking initiative that recognizes the needs of English-speaking Latinos and other multi-ethnic groups in Los Angeles. It also provides a broader public media audience with access to the most important and interesting issues within these diverse communities," said Joseph Tovares, senior vice president of Diversity and Innovation at CPB.

About CPB
CPB ( is a private, nonprofit corporation created by Congress in 1967 and is steward of the federal government's investment in public broadcasting. It helps support the operation of more than 1,300 locally-owned and operated public television and radio stations nationwide, and is the largest single source of funding for research, technology, and program development for public radio, television and related online services.

About Southern California Public Radio
Southern California Public Radio (SCPR) is a member-supported public media network that operates 89.3 KPCC-FM in Los Angeles and Orange County, 89.1 KUOR-FM in the Inland Empire and 90.3 KPCV in the Coachella Valley. Reaching more than a 600,000 listeners every week, SCPR is the most listened-to public radio news service of any kind in Southern California. In addition to radio broadcasting, SCPR also operates and the Crawford Family Forum. As a multi-platform public media service, SCPR serves the diverse communities of Southern California with award winning local news coverage as well as the most NPR (National Public Radio) content available in the region. SCPR's flagship station, KPCC, has garnered over 220 journalistic honors, more than any other radio news organization in the region. On the air and on the web, SCPR produces two daily weekday shows, Airtalk with Larry Mantle and the Patt Morrison show along with the local weekend show, Offramp with John Rabe. SCPR features signature public radio programs from American Public Media, the BBC and PRI (Public Radio International). Listeners around the globe can access news, join blogs, download podcasts, as well as hear a live web stream at

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