NEW YORK, NY--(Marketwire - Nov 20, 2012) - In an effort to alleviate the stress that online retailers face during the Thanksgiving holiday weekend, CorraTech, a leading provider of eCommerce and multi-channel commerce solutions, announced today three last-minute tips to internet retailers to prepare their businesses for high volumes of website traffic. CorraTech also announced it will provide free Launch Assurance 24/7, Black Friday to Cyber Monday, to assist e-retailers with critical web platform issues.
The tips include:
- Gather your team for one more meeting: Make sure everyone from all of the essential departments -- shipping, customer service, web operations, IT, marketing -- are on the same page to prevent any wires from getting crossed, so to speak.
- Run one more site test: Any last-minute failure should be remedied immediately. If nothing is wrong in the final test, DO NOT change anything. It's best to keep your hands off the system at that point.
- Trust the plan you have in place: If you've been preparing for months like most online merchants have, you must be confident that the efforts will pay off. If you're not, you may have a bigger problem, namely, the team you have in place.
"This long weekend is the busiest time of the year for online shopping and most companies see a 200 to 300 percent increase in traffic," said Ron Bongo, CEO of CorraTech. "Even though we expect that companies make their final preparations in advance, we also recognize that issues can come up last minute that could create 'panic mode.' That's why I've put our technical staff and customer support teams on high alert."
As part of its normal course of business, CorraTech offers a support program tailored to the unique needs of eCommerce merchants called CAMS (CorraTech Application Managed Services). As part of CAMS, CorraTech also makes available the Launch Assurance Program.
"When a merchant launches a major upgrade to their site, or when they are anticipating unusually high traffic from a special promotion or a holiday, they can purchase Launch Assurance just for those days that they need it," said Michael Harvey, CorraTech COO. "Normally, we charge $6,500 for four days of SWAT-team level support," he continued. "This Thanksgiving, we're providing that service to every one of our CAMS customers free of charge."
To make good on that promise, CorraTech's team of support engineers and developers will be available and on high-alert with overlapping 24/7 shifts from Black Friday through Cyber Monday. Additionally, the firm's analysts will be on call from 9-5 pm EST throughout the long weekend.
"Anyone who runs an online retail business will tell you that the Thanksgiving holiday weekend is usually a sleepless one for them because there's always a fear that something will go wrong," said Alex Cranmer, Vice President of International Military Antiques. "But the fact that CorraTech will be offering free Launch Assurance support will help me actually get a few hours of rest this year."
"The value of this service during the holidays is immeasurable," said Darren Johnson, Director of eCommerce for Lovesac. "The fact that CorraTech is offering this for free demonstrates just how committed they are to their Magento customers."
CorraTech is a New York- and Los Angeles-based Magento Gold Solutions Partner that provides design, development, strategy and support for Multi-Channel Commerce. Visit their website at www.CorraTech.com