Canadiana Flowers

February 09, 2010 13:03 ET

Correction: Launches 1st Mobile Gift Centre in Canada announces a convenient way for Mobile users to shop for flowers and gourmet gifts on the go!

CORRECTION from Source - correct copy follows: Original ReleaseID 201002080005 In a previous press release issued by Canadiana Flowers at Feb 9 2010 8:30AM, errors occurred. There was a typo in the domain address for, correct domain should be Attention: Business/Financial Editor, Lifestyle Editor, Media Editor, News Editor, Tech/Telecomm Editor TORONTO, ONTARIO, PRESS RELEASE--(Marketwire - Feb. 9, 2010) -, the online division of Canadiana Flowers and Canada's leading FTD florists, announced today the launch of their mobile channel with the introduction of an innovative application for BlackBerry® smartphones, along with a mobile web storefront accessible from any internet enabled mobile phone. Designed for the mobile user, the new BlackBerry Application and mobile web site are the perfect, convenient solution for consumers on the go.

"Our new BlackBerry application and mobile site are great tools for the busy lifestyles of today's consumer," said Stephen Mangos, Director of Operations for "We are excited to be the first Canadian floral and gifts provider to go mobile. Our customers now have the opportunity to order flowers anytime, anywhere through the convenience of their mobile phone in a safe and secure manner. "

Built on the Digby Mobile Commerce Suite, a leading mobile commerce platform, the Canadiana Flowers BlackBerry Application was designed to provide users with a fast and easy way to browse and shop for gifts from their devices. A device-resident application that includes popular and best selling FTD gift ideas, the Canadiana Flowers BlackBerry Application can integrate with other applications on a BlackBerry smartphone including the address book. The result is a simple user experience that allows consumers to purchase products by simply scrolling and clicking.

We are excited to work with Canadiana Flowers to add mobile to their multi-channel strategy" said Stephen Slezak, Marketing Director, Digby. "The combination of mobile web and BlackBerry on device storefronts will ensure the best mobile experience for all Canadiana's mobile customers. We look forward to working together as they leverage the Digby Mobile Commerce Suite platform to expand their mobile channel offerings and add new device platforms."

Canadiana Flowers Mobile Offers:

· Quick access to popular and best selling flowers and gifts
· Rich product descriptions and full-colour images
· BlackBerry address book integration, which provides the ability to input shipping information with just a few clicks
· Secure transactions and password protected buying
· Seamless integration with existing backend cataloging and order processing systems
To download the Canadiana Flowers BlackBerry Application, open BlackBerry AppWorld and search Canadiana, or go to from the browser on your BlackBerry and follow the onscreen instructions.
To access Canadiana Flowers mobile site, go to from the browser on your phone.

About is a leading Top 10 FTD florist in Canada providing delivery of fresh floral arrangements and gourmet gift baskets to all of Canada and USA through the FTD network of member florists.
Family owned and operated for over 35 years, Canadiana Flowers has been providing customers with a wide selection of fresh flowers and arrangements, plants, gift baskets, gourmet foods, and balloons for every occasion. For additional information, please visit

About Digby
Digby is the premier mobile commerce solution provider powering the mobile channel for top retailers. The award winning Digby Mobile Commerce Suite delivers an optimized shopping experience with both web and application based mobile storefronts that include easy search, browse and purchase capabilities, personal information integration, secure wallet and location based service functionality. Led by software industry veterans, the privately held company is headquartered in Austin, Texas. For additional information, please visit
The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited.

Contact Information

  • Stephen Mangos, Director of Operations, Canadiana Flowers
    Primary Phone: 416-265-6867
    Toll-Free: 888-265-7673