Unique Beverages (USA), Inc., an Affiliate of Unique Foods Canada

July 10, 2014 09:00 ET

CORRECTION FROM SOURCE: Canadian Affiliate Beverage Company Unique Beverages (USA), Inc. Acquires U.S. Vitamin Water Brand Activate Drinks

The Rising Brand Activate Crosses the Pond to Penetrate the Canadian Consumer Market

MONTREAL, QUEBEC and TORONTO, ONTARIO--(Marketwired - July 10, 2014) - A correction from source is being issued with respect to the press release for Unique Beverages (USA), Inc. that was disseminated on Monday, July 7, 2014 at 9:00 am EST. The release is now being issued for "Unique Beverages (USA), Inc. and Affiliate of Unique Foods Canada", additional information has been added in the release title and the first paragraph, and a new final paragraph has been added. The corrected release follows.

The American subsidiary Unique Beverages (USA), Inc. announced that is has completed its acquisition of Activate Drinks. The acquisition includes certain assets of the Rising Beverage Company ("RBC"), including the Activate Brand and trademark, as well as selective packaging technologies. Unique Beverages is owned by a Canadian numbered corporation and is affiliated with Unique Foods Canada.

Jon Silver, Founder and CEO, Unique Beverages (USA), Inc. stated, "We saw the value in the cap technology that allows components to be stored separately from liquid, potentially opening up a whole new direction for functional beverages."

Activate became a quick and successfully recognized innovative line of beverage products, which was ground-breaking because the beverage allowed for the vitamins to stay fresh, potent and offer a convenient way to get your daily allowance of nutrients, due to numerous researches showing that Vitamin A, B5, B12 and C lose potency when premixed in water.

"Activate has been well received by Canadian retailers and consumers already with much efforts being focused towards promotional sponsorship, while directly educating the consumer on vitamin potency and the freshness requirements in your beverages," added Josh Silver, VP Marketing and Communications of Unique Beverages (USA), Inc.

Unique Beverages (USA) Inc. is a Delaware corporation and intends to open a permanent American office in upstate NY.

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