April 21, 2009 12:35 ET

CORRECTION FROM SOURCE: WWF-Canada and Loblaw Partner to Help Canadians Reduce Their Impact on the Planet

Loblaw commits $3 million over 3 years to WWF-Canada to inspire 1 million Canadians to take action for the environment

TORONTO, ONTARIO--(Marketwire - April 21, 2009) - Due to multiple revisions in the release issued at 5:28PM ET April 20, 2009 a correction from source is being issued. The complete and corrected release follows.

Yesterday and today, WWF-Canada and Loblaw Companies Limited (Loblaw) will hold joint press conferences in select cities across Canada to announce that Loblaw corporate and participating franchise stores will no longer provide complimentary plastic shopping bags to customers. Customers will be charged $0.05 for each requested plastic shopping bag in an effort to reduce one billion plastic bags. Loblaw will donate partial proceeds of bag sales to WWF-Canada, and commit $3 million over the next three years to support a new WWF-Canada program focused on footprint reduction.

WWF-Canada is available to comment on:

1. The environmental impact of reducing plastic bags

2. Top 10 actions Canadians can take on Earth Day and every day to help the planet

Background Information:

The goal of the partnership between WWF-Canada and Loblaw is to inspire one million Canadians to take part in collective action for the planet through simple, selected behaviours that are measurable and build community.

As detailed in WWF's Living Planet Report, Canadians have one of the largest footprints in the world, consuming three times our share of natural resources. WWF-Canada understands the importance of working towards a more sustainable lifestyle and mobilizing Canadians has become a top priority for WWF-Canada.

Encouraging Canadians to choose reusable bags over plastic bags is the first in a series of targeted campaigns over the next three years focused specific actions to lower individual footprint. For more information visit wwf.ca/shareit.

Contact Information

  • To schedule an interview please contact:
    Tara Wood
    Manager, Public Relations