SOURCE: Magazines Canada

Magazines Canada

November 05, 2015 15:43 ET

CORRECTION -- Magazines Canada Launches Contest to Win 1 of 6 Canadian Destination Packages

TORONTO, ON--(Marketwired - November 05, 2015) - This release corrects and replaces the release sent for Magazines Canada on November 3, 2015 at 12:00 PM ET. The text at the end of the release has been updated to reflect the correct names of Ottawa Tourism and Tourism Regina. The complete and corrected release follows.

Magazines Canada Launches Contest to Win 1 of 6 Canadian Destination Packages

TORONTO, ON -- November 3, 2015 -- To compliment their existing promotional campaign, Share Your Love of Magazines, Magazines Canada is giving away six Canadian romantic destination prize packages.

In partnership with Roots Canada and six Canadian Tourism Bureaus and destination marketing organizations, including Kelowna, Edmonton, Regina, Ottawa, Charlottetown and Halifax, six getaways for two will be drawn just before Valentine's Day 2016; packages include two- or three-nights accommodation, dinner, tickets to a local attraction and travel allowance and gift cards from Roots.

Entrants will be asked to submit a memorable Canadian magazine moment in 75 words when they enter online.

The promotion is supported by retail outlets across Canada, including Presse Commerce, Gateway Newstands, Indigo and Chapters, and independent retailers.

"Share Your Love of Magazines shows us how common interests in print can spark engagement between people," says Barbara Bates, Executive Director of Circulation Marketing at Magazines Canada. "The contest encourages Canadians across the country to discover love at a magazine stand with a great Canadian magazine."

Based on the mini-movie Anything Can Happen, the Share Your Love of Magazines campaign reveals how magazines can be the gateway to new relationships, inviting Canadians to buy a Canadian magazine and discover their new love, whether in print or through connections made with other magazine readers.

The viral video has received over 45,000 views and has been shown at TIFF Bell Lightbox Theatre, Hot Docs Bloor Cinema, and the Cabbagetown Short Film and Video Festival. Consumers can view the mini-movie at CanadasMagazineStore.ca/AnythingCanHappen, where they can also access a store locator to find a retail outlet near them that carries Canadian magazines.

Consumers can also see the mini-movie on screens and in poster signage at select retailers across the country. The campaign is supported by over 120 Canadian magazines, including Maclean's, Canadian Living, The Walrus, Reader's Digest and Cottage Life, through print, online promotion and social media.

The video will also be playing in select independent Canadian theatres as part of the pre-show.

NOW PLAYING
ANYTHING CAN HAPPEN AT A MAGAZINE STAND.
Share your love of Canadian magazines and you could win!
Find out here: CanadasMagazineStore.ca/AnythingCanHappen | #MagazineMatch

This project is made possible with the generous support of the Ontario Media Development Corporation, Presse Commerce, Indigo and Chapters, and Gateway Newstands.

Contest prizing has been donated by Roots Canada, Tourism Kelowna, Edmonton Tourism, Tourism Regina, Ottawa Tourism, Discover Charlottetown and Destination Halifax.

About Magazines Canada:

Magazines Canada is the national, not-for-profit trade association representing Canadian-owned, Canadian-content consumer, cultural, specialty, professional and business media magazines. French and English member titles offer a wide range of topics including business, professional, news, politics, sports, arts and culture, leisure, lifestyle, women and youth, made available on multiple platforms. The association focuses on government affairs, services to the advertising trade, circulation marketing and the development of career skills for and the recognition of excellence among the people who work in Canada's magazine media. Visit magazinescanada.ca.

Image Available: http://www.marketwire.com/library/MwGo/2015/11/5/11G070826/Images/15086_Contest_Ad_2.25x9.75_PR-1422430675230.jpg

Embedded Video Available: http://youtu.be/pMd66HTJWW8

Contact Information

  • For more information:
    Brianne DiAngelo
    Manager, Communications
    Magazines Canada
    Email contact416.504.0274 x227