SOURCE: MarketLive


October 10, 2011 13:09 ET

Cosmetic Dermatology, Inc. / dr. brandt® skincare Chooses MarketLive to Help Achieve the Company's Ambitious Plan for Online Growth

Partnership Established During Evaluation Process and MarketLive's Advanced eCommerce Platform and Features Key to dr. brandt® skincare's Decision

PETALUMA, CA--(Marketwire - Oct 10, 2011) - MarketLive, Inc., the leader in eCommerce software and solutions, today announced that Cosmetic Dermatology, Inc. / dr. brandt® skincare, a leading provider of innovative, high-end, targeted treatments for healthy, beautiful skin, has selected MarketLive to help the company achieve its ambitious plan for online growth. Cosmetic Dermatology, Inc. / dr. brandt skincare selected MarketLive because it was the most compelling eCommerce provider to meet the company's criteria for a technologically advanced platform and set of robust features. Also key to the decision was the partnership that was established during the evaluation process.

"We have a very aggressive plan to grow our online business," said Melinda Wells-DeRocher, President/CEO for Cosmetic Dermatology, Inc. "To achieve our goals, we evaluated a number of eCommerce companies based on their competitive eCommerce technology platform and robust feature set," added Ines Marchione, eCommerce Marketing Manager for the dr. brandt® skincare brand. "After a thorough search, MarketLive was the best fit for us and the only vendor to meet our stringent requirements. We also established a true partnership during the process. With MarketLive, we know we're working with a company that really cares about our business."

On schedule for a Fall 2011 launch, the new site will leverage MarketLive's experience in the health and beauty industry to create a site that can grow dr. brandt skincare's online customer base by 50 percent in 2012. The site will also be completely redesigned and add new features to bring Dr. Brandt's passion for promoting healthy skin to life through rich imagery and in-depth product descriptions. To increase conversions, loyalty and basket size, the new site will streamline navigation and simplify the path to purchase.

The completed site will run on the MarketLive Intelligent Commerce platform to ensure the highest levels of performance, reliability, and flexibility. The solution combines powerful eCommerce software, highly reliable and scalable IT infrastructure, and the ability to easily integrate third-party and custom-built features.

"We welcome the dr. brandt® skincare brand to the MarketLive family of health and beauty companies that have benefitted from our partnership approach, industry experience, and knowledge of leading best practices," said Mark Pierce, CEO of MarketLive. "It is exciting to partner with a company that is so enthusiastic about fulfilling its mission. We are confident that we can meet, and even exceed, dr. brandt skincare's ambitious online goals."

About MarketLive
Since 1995, MarketLive, Inc. ( has provided enterprise-class eCommerce retail technology and services that help fast-growing companies successfully sell goods and services online. Designed to meet the unique requirements of catalogers, retailers, direct marketers, and manufacturers, the extensible MarketLive® eCommerce Suite and MarketLive's best practices-based Intelligent Selling® methodology enable merchants to enhance their customers' experience online while dramatically improving acquisition, conversion, and retention rates. The MarketLive platform is the most retail-targeted, fully featured, customizable eCommerce solution on the market today. MarketLive powers successful retail eCommerce sites, including Peruvian Connection, Learning Resources, Sports Chalet, Sundance, Gaiam, Helzberg, and Party City, Armani/Exchange, and many others.

About dr. brandt® skincare
World renowned celebrity dermatologist Dr. Fredric Brandt delivers an innovative collection of skincare products offering high-performance, targeted treatments for healthy, beautiful skin. dr. brandt® skincare combines sophisticated delivery systems with vitamins and botanicals for the ultimate fusion of science with natural ingredients. dr. brandt® skincare products are formulated under dermatologic control for maximum safety and efficacy, offering the highest performance available without a doctor's prescription. Each product is a commitment to beautiful, younger looking skin and an opportunity to take the doctor home with you®.

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