December 01, 2011 09:00 ET

Cosmetic Spending Expected to Spike Amongst Male Consumers at They Cover Up for the Holidays

VANCOUVER, BRITISH COLUMBIA--(Marketwire - Dec. 1, 2011) - Tis the season for men to cover up their faces, and this time it's not in relation to Movember. Recent statistics have shown cosmetic consumption has steadily risen in male consumers over the past four years, with the most extreme growth in skin and personal care products.

"While women mostly use cosmetic products to enhance their beauty, men generally use them to cover up and correct imperfections," said Dr. Jason Rivers, a renowned dermatologist and founder of Riversol Skin Care Inc. "The holidays can be very stressful on the skin. At the same time it's when we want to look our best."

With the increased need for male consumers to look and feel good, more manufacturers are servicing the growing niche by providing cosmetic products aimed specifically at men. However, Rivers cautions men to read labels carefully.

"Just as women, men can be misled by marketing and packaging," said Rivers. "One of the biggest misconceptions existing in the cosmetic industry is that you need a different product to solve each aesthetic problem."

Rivers cautions mixing too many cosmetics and skin care products can actually have adverse affects, particularly for men with sensitive skin conditions like rosacea. Rosacea, which causes chronic redness around the nose, cheeks and forehead is prevalent amongst men aged 25 to 55.

Rivers recommends men with sensitive skin stick to hypoallergenic products that don't contain dyes or fragrances. It's also extremely important for all men to keep the skin well hydrated as the weather becomes more severe. For more information on Dr. Rivers visit http://riversol.com/about-rosacea/.


Dr. Jason Rivers is board certified and regarded as one of North America's top dermatologists. He is a partner at Pacific Dermaesthetics, a medical and cosmetic dermatology practice in Vancouver, Canada. Dr. Rivers has published more than 135 scientific articles. He is editor-in-chief of The Journal of Cutaneous Medicine and Surgery and associate editor of The Skin Therapy Letter.

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