SOURCE: SCMP Group Ltd

SCMP Group Ltd

August 01, 2014 00:33 ET

CosmoGIRL! Goes Fully Digital

International Young Female Lifestyle Media Brand Fully Digitized in Hong Kong

HONG KONG, CHINA--(Marketwired - Aug 1, 2014) - SCMP Group Ltd (HKSE: 583), Asia's leading media holding company, announced today that CosmoGIRL! will go fully digital in Hong Kong, a move that reflects the prevalent media consumption habit of CosmoGIRL!'s young female readers. The Group will cease publication of CosmoGIRL!'s print edition after the 2014 August issue. CosmoGIRL!, an iconic brand for Hong Kong's young female in their early twenties, will continue operating cosmogirl.com.hk, a well-received online presence that provides appealing youth lifestyle content to its loyal followers. 

"Since its launch in 2001, CosmoGIRL! has gained increasing popularity among young female readers. Its traction among the young female working demographic is particularly strong," said Ms. Amy Cheng, Publisher of SCMP Hearst. "Young adult readers are increasingly moving towards digital media, such as online, smartphones and tablets. Moving the magazine fully digital reflects their media consumption habit."

Ms. Cheng continued, "We can now channel our focus on further enriching the title's online content. This reflects an exciting development for the advertising community eager to connect with highly media-savvy, engaged, loyal and passionate young readers. We thank CosmoGIRL!'s staff for their tremendous efforts in the past and look forward to further bolstering CosmoGIRL!'s grip in the digital space." 

As an integral part of CosmoGIRL!, cosmogirl.com.hk has built a rapidly growing online audience, reflecting a shift of younger consumers' propensity to seek information quickly and easily. Cosmogirl.com.hk's pageviews nearly doubled, reaching over 2.3 million last month vis-à-vis June 2013. CosmoGIRL! will continue to innovate and offer more timely and relevant information close to its followers' heart on the platforms that they use, whenever and wherever they want.

Since launch, CosmoGIRL! has influenced and inspired readers towards a fashionable, and exciting way of living, and getting them ready for their next big chapters in life. The brand will now further engage these young audiences with an unparalleled interactive experience through vivid discussions in web and social media outlets, with up-to-the-second beauty, fashion and entertainment news, most anticipated events / activities in town, practical styling tips, step-by-step guides, gossips and advices for shopping to the worries they face in life.

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About SCMP Group Ltd and South China Morning Post

SCMP Group Limited (HKSE: 583) is a leading newspaper and magazine publisher in Asia. Its flagship publication, South China Morning Post, is Hong Kong's internationally recognised English language newspaper and has the city's most affluent and influential readership.

First published in 1903, the newspaper has developed an enviable reputation for authoritative, influential and independent reporting on Hong Kong, China and the rest of Asia. Available in print, mobile, tablets and online through scmp.com and e-reader editions, South China Morning Post reaches a global audience with daily breaking news, analysis and opinion, multimedia articles and interactive forums. The South China Morning Post received 65 awards in 2013 for excellence in editorial, marketing and technical capability. Other titles in the Group include the Sunday Morning Post, Nanzao.com, Nanzaozhinan.com, STYLE, Destination Macau, The PEAK, HK Magazine, The List, Where Hong Kong, and Where Chinese.

Through the joint venture partnership with Hearst, SCMP Hearst publishes the Chinese editions of Cosmopolitan, CosmoGirl!, CosmoBride, Harper's BAZAAR, Harper's BAZAAR Art, Harper's BAZAAR Bride, Esquire, ELLE, ELLE Men, ELLE Wedding, ELLE Décoration, and ELLE Accessories in Hong Kong.

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