December 14, 2011 06:57 ET

Cosmos Holidays Gets a 'New Look' for the Next 50 Years in Business!

LONDON, UNITED KINGDOM--(Marketwire - Dec. 14, 2011) - Having celebrated 50 years in business this year, well known independent tour operator Cosmos Holidays is having a complete 'makeover' to take the company forward for the next 50 years! Launching on 15 December, the new branding will appear on, all customer communications, main edition 2012 brochures and all marketing collateral both in the UK and Overseas.

Based on recent market research, Cosmos Holidays needs to have a clearer brand identity and most importantly shout about its core values of service, security, value for money, heritage and independence. To highlight this to the public, the new branding, key values and exclusive offers will be backed by a robust consumer advertising campaign both online and offline commencing on 28 December. Fifteen value added offers exclusive to Cosmos such as free room upgrades, free board upgrades, free hotel credits will be flagged up each week of the campaign.

Says Hugh Morgan, MD, Cosmos Holidays: "The new branding and complete overhaul of our website, marketing collateral and activity will see us stand out in a 'sea of sameness' whilst at the same time appealing to a new younger generation as well as our traditional customers. Supporting our new fun and quirky theme using 'chalkboard' holiday imagery, our prices too will be 'black and white', with no hidden extras such as debit card fees and baggage, etc - elements which are all too often being stripped out of packages in the current market place.

This year has been all about celebrating the fact that we have been successfully selling holidays to the British public for fifty years, a great achievement for any travel company these days. Moving forward, it has never been more important in our industry to reaffirm the security of our fully-bonded packages, continued independence and above all financial stability. With our new business plan and new look in place, we will start next year in a strong position as I'm delighted to report that our current trading position for summer 2012 is up year on year, 21% against a market which is performing 3% down. We will be flagging up what we do best and that's to offer unrivalled flexibility and great value, fully-bonded packages to an ever-increasing range of the most popular holiday destinations, supported throughout with the unparalleled range of scheduled and charter flying from in-house airline, Monarch, and its almost daily flying programme on most key routes."

A review of the entire customer journey - from the initial booking through to the return home from holiday - has also been undertaken with the result that several new concepts are being introduced for the start of the summer season. One example of this is the new 'concierge service', not currently offered by many other mainstream operators, which will allow customers, once booked, the opportunity to contact members of our resort team for advice on aspects such as things to do and tips about their holiday resort.

The new look main edition Cosmos Summer Holidays, Florida and Distant Dreams go on sale 15 December with Cosmos Lapland launching on 29 December.

Key selling points include:

Summer Holidays

LOW deposits of £50 per person and upgrade of luggage allowance to 20 kilos until 16 March 2012
FREE child places in Greece and NO single room supplement at selected properties
Holidays from £199 per person
Flexible choice of 16 durations available in most destinations and departure days from 4 key UK airports
NEW: destination of Costa Almeria, expanded Greek programme - now includes 20 destinations and mainland resort of Pelion Peninsula plus new flights from Bristol, East Midlands and Newcastle
NEW: Expanded programme to Italy - Venetian and Neapolitan Riviera plus Calabria
NEW: Monarch scheduled flights to Croatia, Greece and Turkey
NEW: Hotels in Balearic & Canary Islands, mainland Spain, Algarve, Malta,
Croatia, Turkey, Greece, Cyprus, Tunisia and Egypt

Florida holidays

LOW deposit of £75 per person until 31 March
FREE Kids' Travel Insurance when adults take Premier Worldwide Travel Insurance before 31 March Premium
Fly Drive from £599 per person/Package holidays from £669/Child prices from £249
Free car rental included on all holidays & car upgrade when booking Alamo Gold insurance
Pre-bookable theme park tickets from £89 per adult
Winter programme and direct scheduled flights to Orlando and Gulf Coast (Virgin and BA)
Charter flights from Gatwick, Manchester and Glasgow
NEW: flights from Cardiff and Newcastle
NEW: Highlights of Florida self-drive tour, Anna Maria Island and Tampa, 14 new properties

Distant Dreams

Low deposit of £100 per person until 31 March
Savings of up to £200 per person on selected holidays
Amazing added extras such as Free Room & Board upgrades / spa offers / wedding & honeymoon offers
Holidays from £475 per person
Premium cabin upgrades to Goa from £179
Transfers included
Luggage allowance of 20 kilos on all holidays / 30 kilos for Grenada and Tobago
No single room supplement at selected properties
Flexible durations available
NEW: expanded programme of tours and hotels in Sri Lanka
NEW: hotels in Cuba, Jamaica, Kenya, Goa, Maldives and Sri Lanka
Features: Mexico, Cuba, Grenada, Tobago, Jamaica, Egypt (Luxor), Gambia, Kenya, Goa, Maldives, Sri Lanka and Thailand

Lapland holidays

Low deposit of £100 per person until 28 February and low child prices available on bookings before 30 June plus 3rd & 4th adult reductions at selected hotels
Transfers included
Single parent family offers at selected hotels on 6, 9 & 12 December
FREE - gala meal on all holidays, gift from Santa, visit to Santa's post office, ski suits and boots, one entrance per stay to the Spa Water World with 17 indoor and outdoor swimming pools for all guests at the Hotel Levintunturi plus soft drinks at mealtimes
3-5 night trips include reindeer, husky dog, snowmobile & toboggan rides as well as an Arctic Circle ceremony
Prices are from 3 nights from £829 per adult/£659 per child
Flights available from Gatwick and Manchester and feature resorts of Levi Fell and Yllasjarvi

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