SOURCE: Blackout Media Corp.

April 03, 2007 09:00 ET

Cossette Gives Punch to The Fight Network

TORONTO -- (MARKET WIRE) -- April 3, 2007 -- Blackout Media Corp.'s (PINKSHEETS: BKMP) -- The Fight Network, North America's first and only all-combatant sports and entertainment channel, has launched a TV campaign to lure viewers to its network by -- no surprise -- trying to pick a fight.

A series of 30-second TV commercials feature a 'Joe Average' character who hurls insults and taunts at strangers and passers-by in an attempt to provoke a confrontation.

The spots were created by copywriter Stephen Stahl and art director Mike Cook of Cossette Communication-Marketing, Toronto. They revolve around a deftly delivered, dead-pan performance by actor Tal Zimerman, whose random come-ons, appropriately, pull no punches.

Each spot ends with the question: "Looking for a fight?" followed by The Fight Network's logo and tagline.

"Combat sports are more popular than ever, but a lot of people don't know there's a TV network dedicated to them and everything else fight related. We thought it would be funny to show one of these people," says copywriter Stephen Stahl. "But in this guy's case, he's so desperate for some fight action, he's taken matters into his own hands and has started picking fights with total strangers. If only he knew he could be watching The Fight Network," adds art director Mike Cook.

Capitalizing on the surging interest in the fight sports, The Fight Network has been a huge success since its launch in the fall of 2005. Its audience is dominated by young males between the ages of 18 to 34 years. The Fight Network is a cross-platform media company with brand interest in television, pay-per view, radio, mobile and web. All five of these media are integrated to offer fans of combatant sports and related entertainment a true convergence experience. The Fight Network Inc.'s corporate headquarters are located in Toronto, Canada.

About Cossette Communications Group

Cossette Communications Group is the largest marketing communications firm in Canada. One of the top 15 agencies in North America. It numbers among the top 30 agencies worldwide. www.cossette.com

About The Fight Network

The Fight Network is a cross-platform media company with brand interest in television, pay-per view, radio, mobile and web. All five of these media are seamlessly integrated to offer fans of combatant sports and related entertainment a true convergence experience. The Fight Network Inc. corporate headquarters is located in Toronto, Canada. The Fight Network's Website is: www.thefightnetwork.com.

About Blackout Media Corp.:

Blackout Media Corp. is a holding company with an interest in Blackout Communications who is a diversified media and entertainment company conducting operations in digital television, VOD, PPV, radio the Internet and print under the brand name "The Fight Network." The activities of Blackout Media Corp. are conducted principally in Canada and the United States.

Safe Harbor

Certain statements in this news release may contain forward-looking information within the meaning of Rule 175 under the Securities Act of 1933 and Rule 3b-6 under the Securities Exchange Act of 1934, and are subject to the safe harbor created by those rules. All statements, other than statements of fact, included in this release, including, without limitation, statements regarding potential future plans and objectives of the company, are forward-looking statements that involve risks and uncertainties. There can be no assurance that such statements will prove to be accurate and actual results and future events could differ materially from those anticipated in such statements.

Technical complications that may arise could prevent the prompt implementation of any strategically significant plan(s) outlined above. The company cautions that these forward-looking statements are further qualified by other factors. The company undertakes no obligation to publicly update or revise any statements in this release, whether as a result of new information, future events or otherwise.

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