SOURCE: Computerworld

April 16, 2008 13:15 ET

Cost Savings Are Primary Force Behind 'Green IT' Movement

Onsite Poll at Storage Networking World Finds Environmental Concerns Come in Second

ORLANDO, FL--(Marketwire - April 16, 2008) - A survey of top IT executives suggests that the primary motive driving the booming "green IT" movement isn't protecting the environment, but instead, looking after the bottom line.

The survey was conducted during the bi-annual Storage Networking World Conference, (SNW), an event designed specifically for IT executives and managers responsible for IT infrastructure and storage. Co-owned by Computerworld and the Storage Networking Industry Association, SNW is the world's largest IT storage networking event.

While the lower costs and environmental benefits associated with greener IT have long been recognized, power consumption by the world's data centers has doubled since 2000 and continues to grow. This quickly increasing power demand, coupled with rising energy costs, is causing IT executives to value the financial impact of "green IT" above and beyond its environmental significance.

Of attendees surveyed, more than half -- 52 percent -- said that the primary rationale behind creating a green data center is to "reduce costs and improve company profits." 23 percent of respondents said that the main motive is to "protect the environment."

The survey reinforces earlier data showing that "green IT" is viewed primarily as a sound business strategy that saves companies money.

"The buzz at SNW made it clear that we're missing the big picture if we hear 'green IT' and the first thing we think about is recycling toner cartridges," said Don Tennant, vice president and editorial director of Computerworld. "It really has more to do with cutting costs by making your data center and your IT resources operate more efficiently. When you do that, a big chunk of the costs you're cutting tend to be energy costs, and that happens to be good for the environment. The attendees were very much aware that 'green' is the color of money."

Storage Networking World is where IT management and professionals learn, network and maximize their company's storage capabilities. Participants choose from over 140 educational sessions, visit with the world's top storage solutions providers, and network with peers from around the globe.

"Connecting with senior leaders from other companies and talking through both the challenges and the opportunities we face is a valuable part of Storage Networking World," said Mark Showers, chief information officer for Monsanto Company and a keynote speaker at the conference. "It's a tight-knit industry, and so the ability to connect with peers is invaluable."

More than 2,000 people attended Storage Networking World April 7-10 at the Rosen Shingle Creek Resort in Orlando. Nearly half of the participants represented decision makers from IT end-user organizations, resulting in the largest IT end-user turnout in the conference's history.

Honorees were also announced for Computerworld's "Best Practices in Storage Awards" at a gala ceremony held at the conclusion of the event. Visit for complete list of honorees and finalists.

About Computerworld

Computerworld is the leading source of technology news and information for IT influencers worldwide. Computerworld's award-winning Web site (, weekly publication, focused conference series and custom research form the hub of the world's largest (40+ edition) global IT media network. In the past five years alone, Computerworld has won more than 100 awards, including Folio Magazine's 2006 Gold EDDIE Award for the best technology/computing magazine, the 2004 and 2006 Magazine of the Year Award, and 2006 Best Overall Web Publication from the American Society of Business Publication Editors (ASBPE). In addition, in 2007 Computerworld's then editor in chief, Don Tennant, received the prestigious Timothy White Award from American Business Media. Computerworld leads the industry with an online audience of over 2 million unique, monthly visitors and a print audience of 1,222,000 readers each week (IntelliQuest CIMS Spring 2007).

About International Data Group (IDG)

International Data Group (IDG) is the world's leading technology media, events, and research company. IDG's online network includes more than 450 Web sites spanning business technology, consumer technology, digital entertainment, and video games worldwide. IDG publishes more than 300 magazines and newspapers in 85 countries including CIO, CSO, Computerworld, GamePro, InfoWorld, Macworld, Network World, and PC World. IDG's lead-generation service, IDG Connect, matches technology companies with an audience of engaged, high-quality IT professionals, influencers, and decision makers.

IDG is a leading producer of more than 750 technology-related events including Macworld Conference & Expo, LinuxWorld Conference & Expo, Entertainment for All Expo (E for All), DEMO, and IDC Directions. IDC, a subsidiary of IDG, is the premier global provider of market intelligence, advisory services, and events. Over 900 IDC analysts in more than 90 countries provide global, regional, and local expertise on technology and industry opportunities and trends.

Additional information about IDG, a privately held company, is available at Note: All product and company names are trademarks of their respective companies.

About the SNIA

The Storage Networking Industry Association (SNIA) is a not-for-profit global organization, made up of some 400 member companies and 7,000 individuals spanning virtually the entire storage industry. SNIA's mission is to lead the storage industry worldwide in developing and promoting standards, technologies, and educational services to empower organizations in the management of information. To this end, the SNIA is uniquely committed to delivering standards, education, and services that will propel open storage networking solutions into the broader market. For additional information, visit the SNIA web site at

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