SOURCE: Cotendo


May 24, 2010 13:11 ET

Cotendo to Host Webinar on Accelerating Ecommerce Websites

Internet Retailer Magazine Editor-in-Chief Will Moderate Panel Discussion With Executives From MyBuys and Cotendo on Proven Ways to Accelerate Dynamic Content and Ensure High-Performance Websites

SUNNYVALE, CA--(Marketwire - May 24, 2010) -  Cotendo, an innovative CDN and Site Acceleration Services Provider, today announced it is hosting a free webinar titled "5 Proven Ways to Accelerate Dynamic Content and Ensure High-Performance Websites." The webinar will be moderated by Kurt Peters, Editor-in-Chief of Internet Retailer Magazine and take place on Wednesday, June 2, 2010 at 2:00 p.m. ET / 11:00 a.m. PT. Anyone interested in attending the complimentary webinar can register at

According to Steve Souders, Google's web performance guru, when companies like online retailer Shopzilla shave five seconds off each website transaction, they boost their conversion rate an amazing 7-12%, double the number of engagements from search engine marketing, and slash by half the number of servers required. "In light of these dramatic benefits, ecommerce companies need to focus on accelerating the end user's experience," said Cotendo VP Michel Maeso. "Applying the lessons learned from this webinar can directly impact their website's performance, which translates into an immediate increase in conversion rate. CIO's can drive incremental revenue through utilizing these techniques to optimize web delivery."

Maeso noted that it's critical to understand that dynamic content such as shopping carts and product recommendations -- unlike static content -- cannot be cached at the edge. "That means traditional content delivery methods cannot accelerate dynamic content effectively," he said. "Our webinar will explore why accelerating dynamic content requires a different approach, and will include real-world case studies on how some of the industry's most successful online retailers are boosting content personalization, reducing abandonment, and increasing conversion."

The seminar's "Proven Ways to Accelerate Dynamic Content and Ensure High-Performance Websites" will cover:

  • A holistic approach to content delivery to accelerate both static and dynamic content
  • Absolute "musts" for every retail web infrastructure team to maximize conversion rates
  • Invaluable tools to efficiently manage your content around the clock
  • Questions that must be asked of an acceleration provider
  • Avoiding common pitfalls when deploying dynamic content

Anyone interested in attending the complementary webinar can register at

About Cotendo
Cotendo is a CDN and Site acceleration services provider and an innovator of software-focused site acceleration technologies. Cotendo's full suite of CDN and site acceleration services is addressing an important unmet need that Internet content and web application providers have for application-level flexibility and sophisticated management of performance and costs. Cotendo is led by experts in intelligent content management and content delivery networks. Founded in 2008, Cotendo is funded by Sequoia Capital, Benchmark Capital and Tenaya Capital. The company is headquartered in Sunnyvale, California with R&D based in Israel. For more information about Cotendo and its Site Acceleration Suite, visit

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