SOURCE: ScanAlert

July 11, 2006 07:35 ET

Council of Better Business Bureaus and ScanAlert to Enhance and Certify Data Security for Retailers

ARLINGTON, VA and NAPA, CA -- (MARKET WIRE) -- July 11, 2006 -- The Better Business Bureau's BBBOnLine seal program and ScanAlert, the world's largest web site security certification company, announced today that they are working together to enhance and certify the security of BBBOnLine's 29,000+ Reliability seal program members. Effective immediately, BBBOnLine seal holders can obtain free services to meet the Payment Card Industry (PCI) data security standard as well as discounted pricing on ScanAlert's HACKER SAFE® certification service.

"Protecting customer data and helping to reduce identity theft is everybody's business," said Steve Salter, Vice President of BBBOnLine at the Council of Better Business Bureaus. "The BBB has protected consumers and businesses for over 90 years offline, and this is an extension of our programs to do so on the Internet."

"Privacy and security are really two sides of the same coin and this agreement amplifies the value of two of the most reputable and visible trustmarks on the Web today," noted ScanAlert CEO Ken Leonard. "HACKER SAFE certification and the BBBOnLine Reliability program are highly complementary because they increase security, visitor peace of mind and site transactions."

"We think the HACKER SAFE/BBBOnLine combination offers the reassurance needed to increase consumer trust and confidence in buying on the web," Salter added.

Certification to the PCI Standard

BBBOnLine Reliability program members will have access at no charge to the same services and features that ScanAlert provides in 72 countries on behalf of Visa International. Enrollment is through a special BBBOnLine branded portal operated by ScanAlert. ScanAlert's PCI service includes everything merchants need to be certified, including an interactive Self Assessment Questionnaire form, network discovery scans, scheduled quarterly security scans of up to 6 IP addresses, unlimited manual scans, and complete technical support.


BBBOnLine will offer ScanAlert's PCI compliance service to all Reliability seal program members at no cost for one year. Any current BBBOnLine Reliability seal holders that purchase an annual HACKER SAFE subscription will receive from ScanAlert a $345 rebate for each year they continue with the HACKER SAFE service. Additionally, HACKER SAFE subscribers that join BBBOnLine will receive the same rebate.

About HACKER SAFE Certification

HACKER SAFE is the world's ecommerce security standard. ScanAlert only allows the certification mark to appear on sites that pass comprehensive daily security audits of ecommerce infrastructure. As long as a site remains secure, ScanAlert continually serves a HACKER SAFE certification mark directly to the retailer's web site from ScanAlert's network. In scientific testing by more than 400 retailers, including national chain stores, HACKER SAFE certification increased sales conversion an average of 14%.

About the Better Business Bureau

Founded in 1912, the Better Business Bureau (BBB) system ( is dedicated to fostering fair and honest relationships between businesses and consumers, instilling consumer confidence and contributing to an ethical business environment, in both the traditional and online marketplaces. BBBOnLine (, the BBB's Internet self-regulation program, helps consumers identify online merchants that meet BBB standards through its Reliability and Privacy "trustmark" programs and the BBB Code of Online Business Practices.

About ScanAlert, Inc.

Headquartered in Napa, CA, ScanAlert is the world's largest web site security certification authority, protecting over 70,000 web sites in 40 countries through the HACKER SAFE certification program. The certification mark indicates that these sites protect the personal data of millions of shoppers every day by meeting the highest federal and industry web site security standards. Brands that use HACKER SAFE to build the trust that builds their business include A&E Network, Cabela's, Frederick's of Hollywood, PETCO, The Sports Authority, Warner Brothers, and Yankee Candle. For more information, please visit

Contact Information

  • ScanAlert Contact:
    Nigel Ravenhill
    Director of Marketing Communications
    Tel: 707-224-7656 X111

    Council of Better Business Bureaus Contact:
    Steve Salter
    VP, BBBOnLine
    Tel: 703 247-9370