SOURCE: The Collegiate Licensing Company

The Collegiate Licensing Company

August 31, 2010 06:00 ET

Countdown to Kick-Off: Are You "Geared" Up?

Start the Season by Wearing Your College Colors on Friday, September 3

ATLANTA, GA--(Marketwire - August 31, 2010) -  With the start of the college football season just days away, it's time for fans to pull out their game day gear and put on their favorite team apparel to show their spirit in style. It all starts with a dress rehearsal on College Colors Day, Friday, September 3, when all fans are encouraged to wear collegiate apparel of their favorite teams throughout the day, reports The Collegiate Licensing Company.

To make sure your game plan for game day includes the latest in team gear, follow these College Colors Day tips:

  • Get your uniform ready. Whether you're a football fanatic or fashionista, collegiate apparel comes in all shapes and sizes -- from classic T-shirts and jerseys to trendy vintage collegiate clothing and higher-end fashion for men and women. Don't show up to the game without showing your colors.

  • Tune up your tailgate. From tents and tables to team grills and tailgate games, make your pre-game huddle the place to be.

  • Give your house the home field advantage. When the team is on the road, keep up the spirit at home with college housewares ranging from team toasters and televisions to dishes and home décor.

  • Get your whole team in the game. Choose from cheerleading outfits, football uniforms, dresses, jerseys, and hats for your smaller fans, or grab the new collegiate mascot costumes, which are now available for the little ones on game day. And, don't forget the pets; your four-legged fans have costumes, leashes, bowls, and toys to show their spirit too.

As you gear up for the season, don't forget to participate in College Colors Day on Friday, September 3. College Colors Day, in partnership with NCAA football, is an annual celebration dedicated to promoting the traditions and spirit that embody the college experience by encouraging fans across America to wear their favorite college or university apparel throughout the day.

Additionally, College Colors Day, which coincides with "back to school" and the kick-off of intercollegiate athletics, strives to advocate higher education through increased public awareness and celebrates the achievements of colleges and universities, acknowledging their fundamental importance.

"With more than 177 million fans, the college market has the largest fan base in all of sports," said Kit Walsh, Senior Vice President of Marketing for The Collegiate Licensing Company. "Fans across the country are encouraged to throw on their college gear to show support for their favorite team and celebrate the start of the 2010 college football season."

The annual College Colors Day celebration is organized by The Collegiate Licensing Company (CLC), a division of IMG Worldwide. For more information, please visit or become a fan on Facebook to discover ways to celebrate College Colors Day 2010!

About The Collegiate Licensing Company
CLC is a division of global sports and entertainment company IMG. Founded in 1981, CLC is the oldest and largest collegiate licensing agency in the U.S. and represents nearly 200 colleges, universities, bowl games, athletic conferences, the Heisman Trophy and the NCAA. Its mission is to be the guiding force in collegiate trademark licensing and one of the top sports licensing firms in the country. Headquartered in Atlanta, CLC provides full-service capabilities in brand protection, brand management and brand development. For more information, visit or

Contact Information

    Tricia Hornsby
    Media Relations Manager
    The Collegiate Licensing Company
    770-618-8418 (office)