SOURCE: MarketLive


September 28, 2009 15:38 ET

Country Curtains Launches New eCommerce Site That Blends Creativity, Functionality, and Industry Best Practices to Maximize and Grow Its Online Business

New Site Enhances Overall Shopping Experience With Fresh Design, Customer Reviews, Streamlined Navigation, and PCI Compliance

PETALUMA, CA--(Marketwire - September 28, 2009) - MarketLive, Inc. (, the leading eCommerce platform and services provider for mid-market specialty retailers, today announced that Country Curtains (, a leading multichannel retailer that delivers custom-look curtains at ready-made prices, has launched a new eCommerce website to maximize and grow its online business.

The site combines creativity, functionality, and industry best practices to more actively engage shoppers, build customer loyalty, and increase revenues. In addition, the website leverages and brings to the forefront Country Curtains' number one customer service ranking by allowing customers to write and publish reviews about the company's products and services. The reviews add a high level of credibility to enhance loyalty among existing customers as well as convert new customers to the Country Curtains brand promise of character, commitment, community, and continuity.

"Working with MarketLive, we have made a huge leap forward in terms of our site's design, navigation, functionality, and compliance," said Phil McAvoy, Senior Vice President of Marketing for Country Curtains. "The end result is that we now have a site that delivers on our brand promise by presenting our products and service in the right way and greatly improving the online shopping experience for our customers. Much of the credit goes to the MarketLive strategy group that helped us leverage industry best practices and apply them to our specific business."

Country Curtains upgraded and launched on the MarketLive eCommerce platform v5.5 for several reasons. The MarketLive platform is robust and flexible so it can support all of the features and functionality required to meet customers' needs and expectations. "MarketLive's platform not only meets our current needs, but gives us a powerful platform to take our site well into the future," said McAvoy.

In addition to the platform, MarketLive offers the design, strategy, and best practices required to ensure the success of today's complex and business-critical eCommerce sites. "Having access to MarketLive's strategy team was invaluable," added McAvoy. "We would have had to hire a large team of consultants to equal the value we received. When you combine the MarketLive's platform with the added services, I believe the company offers the best overall value in the market today."

Another benefit of working with MarketLive was the improvement in search engine optimization (SEO). From the old site to the new one, the ability to maximize SEO results has been greatly improved.

In the future, Country Curtains plans to leverage all areas of eCommerce including working with MarketLive partner Omniture on analytics, continuing to enhance SEO, and working with MarketLive to take advantage of unique social marketing opportunities in Country Curtains' business.

"We are pleased that Country Curtains has launched their new site on the MarketLive eCommerce platform," said Mark Pierce, CEO, MarketLive. "Country Curtains' new site is a shining example of what is possible when our powerful eCommerce platform is combined with sound strategies, top-notch design, and industry best practices. We look forward to celebrating Country Curtains' success as the company continues to maximize and grow its online business."

About MarketLive

Since 1995, MarketLive, Inc. ( has provided enterprise-class eCommerce retail technology and services that help fast-growing companies successfully sell goods and services online. Designed to meet the unique requirements of catalogers, retailers, direct marketers, and manufacturers, the extensible MarketLive® eCommerce Suite and MarketLive's best practices-based Intelligent Selling® methodology enable merchants to enhance their customers' experience online while dramatically improving acquisition, conversion, and retention rates. The MarketLive platform is the most retail-targeted, fully featured, customizable eCommerce solution on the market today. MarketLive powers successful retail eCommerce sites, including Peruvian Connection, Bon-Ton Stores, Sports Chalet, Design Toscano, Gaiam, Greatland, Party City and many others.

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