GenerUS Marketing Solutions, Inc.

August 21, 2014 15:09 ET

Coupons4Giving Expands Fundraising Platform to Include Donations & Event Management

New Features Allow Not-For-Profits to Manage Key Fundraising Activities In One Place

EDMONTON, ALBERTA--(Marketwired - Aug. 21, 2014) - GenerUS Marketing Solutions, Inc. (GenerUS), owner of Coupons4Giving (, today announced it is adding two new functionalities to its e-commerce platform. The new functionalities enable Not-For-Profits (NPO's) to not only sell coupons to supporters, but now collect direct donations and sell tickets to their events on one platform.

Coupons4Giving is a social fundraising tool for not-for-profits that allows them to offer coupons to supporter from a wide range of merchants. Today's announcement means that Coupons4Giving now becomes the one stop fundraising platform for organizations, charities and community groups to manage all of their fundraising activities.

After a successful beta with 16 Not-For-Profits and 20 merchants, our top performing campaign generated $2000 over a 2-week period. Throughout the beta, users from the Not-For-Profit sector provided valuable feedback, expressing their biggest pain point were having to use a separate online solution for each fundraising activity. Typically the three key fundraising activities are accepting donations through an online portal; run campaigns to raise awareness or support special initiatives; and finally hold events.

Coupons4Giving users can now run a campaign that will engage their donors in a multitude of ways making it even easier to support their favourite causes. Coupons4Giving highly social marketplace allows customers to buy great deals from local merchants, add a donation to top up their support and then buy a ticket to an event. The team will be working with a select group of users to evaluate the "Buy A Ticket" feature to ensure the most value is being derived from this new service.

"We are disrupting the way Not-For-Profits raise money for their causes," stated Randy Thompson, Co-Founder & CEO of Coupons4Giving. "So, after a successful beta, the opportunity to provide integrated tools on one e-commerce platform will help make fundraising even easier. We think it is a real breakthrough, especially for NPO's without a fundraising infrastructure".

About Coupons4Giving:

Coupons4Giving is fundraising tool that connects charities, Not-For-Profit organizations and community groups with local business and supporters. Coupons4Giving helps these organizations engage and expand their donor base by offering great deals from local restaurants, retailers and online merchants. Customers can purchase coupons and offers from local businesses and at the same time support organizations they care most about. Businesses can harness the power of supporting local organizations while seeing increased foot traffic to their establishments.

Whether you are raising money, looking for a great restaurant, or you are a merchant who wants to support local community groups, Coupons4Giving makes it easy!

Founded in Edmonton, Alberta, Canada in 2012, GenerUS Marketing Solutions, Inc (GenerUS) launched its fundraising tool, Coupons4Giving in October of 2013.

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