SOURCE: Couristan

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January 25, 2018 08:30 ET

Couristan Takes the Floor at SURFACES 2018 in Las Vegas

Company Reveals 2018 Assortment at Largest North American Flooring Tradeshow; Launches New, Innovative Display to Improve Customer Experience and Provide Dealers with a Complete Sales Solution

FORT LEE, NJ--(Marketwired - January 25, 2018) - Buyers and sellers from all over the world will come together to experience the latest in floor covering products, tools, services and technologies at SURFACES 2018, in Las Vegas, NV.

At the center of if all, style and quality icon, Couristan, a leading importer/manufacturer of fine, quality area rugs, broadloom, roll runners and custom rugs for the residential, and hospitality industries, will introduce its 2018 assortment of more than 80 new products for its premium broadloom brands: Premier®, Creations™ and Purity®.

"These new products are not only a testament of our devotion to bringing quality and innovative products to the marketplace, but also reflect the confidence we have in our projected color and design trends and our commitment to dramatically reduce the time it takes to bring new products to market," noted Len Andolino Executive Vice President-Residential Division, Couristan. "We will commence shipping the products unveiled at SURFACES to customers nation-wide during the first half of 2018."

Beyond bringing innovation in broadloom, Couristan is transforming the way its dealers sell and market its assortment through the introduction of a, 96-pin frame display that will house its Premiere, Creations and Purity brands. The new display modernizes the look and feel of the assortment, serving as a 'silent spokesperson' conveying the quality and elegance that Couristan is known for, while making it easier for potential customers to access samples.

A quick glimpse of the 2018 assortment includes the following:

  • SALLOW (15' Width)
    • 100% Undyed Natural Wool
    • Hand-Loomed Loop Pile
    • Available in: Barley/Ivory, Oatmeal, Steel/Ivory, Light Grey, Platinum
  • DAZZLE (15' Width)
    • 100% Wool with Lurex Accents
    • Hand-Tufted Loop Pile
    • Available in: Ivory, Silver, Gold, Gray
  • CANYON RIDGE (15' Width)
    • 100% Pure Wool
    • Hand-Tufted Loop Pile
    • Available in: Sandstone, Marble Rapids, Autumn Foliage, Sunset, Morning Haze
  • DAZE OF COLOR (15' Width)
    • 100% Pure Wool
    • Hand-Loomed Loop Pile,
    • Available in: Tidal Lagoon, Beach Walk, Winter Chill, Waterfall, River Wild, Blue Grass, Ocean Drive, Taos Sunset
  • SWEET TREATS (15' Width)
    • 100% Pure Wool
    • Hand-Tufted Loop Pile
    • Available in: Blue Currant, Pistachio, Limeade, Cookies 'n Cream, Tropical Punch
  • SULLIVAN'S ISLAND (16'4" Width)
    • 100% Courtron™ Polypropylene
    • Hand-Loomed Flatwoven
    • Available in: Marine, Pearl Dune, Opal Sand

"Quality remains the underpinning of our success," stated Andolino. "For example, the innovation of our hand-loomed polypropylene indoor/outdoor broadloom is the culmination of listening and reacting to our customer's needs, with whom we hold a symbiotic relationship; they expect long-lasting, good-looking products that satisfy and impact their customer's taste, which we make sure to deliver, every time."

Andolino concluded, "In addition to innovation in products, Couristan is changing the way our clients market to their customers through the launch of our new display units. These units combine a modern and sleek feel with an approachable functionality, which will enable our dealers to position the Couristan brand in the most appealing way."

Visit Couristan during the SURFACES 2018 event in booth 6555.

About Couristan
Established by the Couri family in 1926, Couristan is the most trusted name in the floor covering industry, offering a vast assortment of exclusively designed power-loomed and handmade area rugs, as well as quality residential broadloom and custom contract carpeting. Couristan is also known throughout the industry as the pioneer in new construction and color techniques, which are used to create exquisitely, designed area rugs and residential broadloom products that are crafted from all over the world. Couristan products are available through department stores, home furnishings catalogs, specialty floor covering, furniture retail stores and major internet accounts. Couristan's global headquarters with full showroom is located in Fort Lee, New Jersey, at Two Executive Drive. Call 800.223.6186, or visit our website at www.couristan.com

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