SOURCE: Covario, Inc.

Covario, Inc.

September 28, 2011 13:23 ET

Covario and Nikon Win OMMA Award for Best SEO Campaign

Successful SEO Initiative Helped Nikon Garner Top Google Organic Search Rankings

NEW YORK, NY and SAN DIEGO, CA--(Marketwire - Sep 28, 2011) - Covario, Inc., the nation's largest independent search marketing agency and software solutions provider, teamed-up with its client Nikon USA to win the coveted 2011 OMMA (Online Media, Marketing and Advertising) award for the best SEO campaign in the Online Advertising Creativity category.

The winning organic search program, which Covario developed and executed, led Nikon to displace its key digital camera rivals in the highly competitive Google search engine rankings for keywords related to digital cameras.

The winning campaign integrated keyword research and content optimization. It encompassed a complete restructuring of the Nikon website using SEO best practices focused on valuable keywords, while improving navigation to other relevant content on the company's website. Ultimately, the effort succeeded in helping Nikon attain top Google rankings at a rate 26 times higher than its primary competitor.

"This is a huge win for 'Team Nikon' and all of us at Covario," said Mike Gullaksen, senior vice president of agency services at the five-year-old, San Diego-based search marketing firm. "The OMMA judges clearly acknowledged the results of our SEO campaign, which moved Nikon to top of their product category from the vantage point of the world's leading search engine."

The OMMA awards for Online Advertising Creativity have been presented since 2006 by the Media Post organization at an annual gala in New York for the world's digital advertising community. This year, in addition to the No. 1 SEO award, Covario was recognized together with its long-standing client Lenovo as a finalist in the Online Advertising Creativity category for Search Engine Marketing (SEM).

Last year, Covario and its clients won two OMMA awards, including one for Online Advertising Creativity with Adobe for the best SEM program, plus a second one in another category with Intel for the Best Integrated Online Campaign in the technology space.

About Covario

Covario is the nation's largest independent provider of search marketing services and SaaS-based SEO software systems. Headquartered in San Diego, the firm offers global enterprise solutions and agency services for paid and organic search, social media marketing, display advertising, and cross-media attribution analysis. The company's growing customer base includes world leaders in technology, consumer electronics, retail, ecommerce, financial services, media, entertainment, publishing, and consumer packaged goods. More information about Covario is available at

About Nikon

Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. In 2011, production of NIKKOR lenses surpassed 60 million, creating a new milestone in Nikon's heritage of superior optics. For more information, dial (800) NIKON-US or visit, which links all levels of photographers to the Web's most comprehensive photo learning and sharing communities. Connect with Nikon and other photographers on Facebook at and get the latest news and information from Twitter by following @Nikon_USA.

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