SOURCE: Covario, Inc.

Covario, Inc.

March 22, 2010 13:03 ET

Covario CMO Craig Macdonald to Speak at SES New York

SAN DIEGO, CA--(Marketwire - March 22, 2010) -  Covario, the leader in SEM, SEO and display software and agency services for Forbes Global 2000 companies, today announced that Craig Macdonald, senior vice president and chief marketing officer, will be speaking at the Search Engine Strategies Conference and Expo in New York City, NY. On Tuesday, March 23 Macdonald will present at the state of search session "SEO Performance Marketing: Paid Search is Accountable So Why Not SEO?" Macdonald will be joined by industry experts as they discuss whether or not SEOs are compensated based on performance, how SEO can be tied to a performance model, and what should clients should demand and what agencies should promise.

On Wednesday, March 24, Macdonald will speak on the technical track "Search Powered Marketing: Harnessing the Voice of the Consumer." Macdonald will discuss what tools, tactics and techniques can be used to power advertising performance using search and social media insights with industry experts from Autodesk and IBM.

WHAT: SES New York Session, "SEO Performance Marketing: Paid Search is Accountable So Why Not SEO?"  
WHEN:
 Tuesday, March 23, 2010 from 12:45 p.m. to 1:45 p.m. EDT
WHERE: Hilton New York, New York City, NY
WHO: Craig Macdonald, senior vice president and chief executive officer, Covario, Inc.

WHAT: SES New York Sponsored Session: "Search Powered Marketing: Harnessing the Voice of the Consumer"
WHEN:  Wednesday, March 24, 2010 from 10:30 a.m. to 11:45 a.m. EDT
WHERE: Hilton New York, New York City, NY
WHO: Craig Macdonald, senior vice president and chief executive officer, Covario, Inc.

Craig Macdonald's Background:

  • Seasoned industry veteran with previous senior management positions at Hewlett-Packard's OpenView division, Peregrine Systems, Inc. and Fair Isaac Company.
  • Former research analyst at META Group (acquired by Gartner Inc.), Greenwich Associates and World Research Advisory.
  • Regular speaker at key industry events, including Search Insider Summit, OMMA Global Hollywood, Red Herring North America, iMedia summits and others.

About Covario, Inc. 
 
Covario, Inc. is the leader in SEM, SEO and display software and agency services for Forbes Global 2000 companies. The Covario portfolio provides global organizations with robust interactive and search marketing analytics solutions for paid search advertising, organic search engine optimization (SEO), and display advertising. Covario enables complex and distributed organizations to control brand integrity, ensure budget transparency and deliver quantifiable results across business units, distribution channels and languages. Headquartered in San Diego, CA, Covario's growing customer list include some of the world's best known brands in high tech manufacturing, retail, ecommerce, financial services, consumer electronics, media, entertainment, publishing and consumer packaged goods. For more information on Covario call 858.397.1500 or visit www.covario.com.

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