SOURCE: Covario, Inc.

Covario, Inc.

March 01, 2010 18:12 ET

Covario CMO Craig Macdonald to Speak at SMX West

SAN DIEGO, CA--(Marketwire - March 1, 2010) -  Covario, the leader in SEM, SEO and display software and agency services for Forbes Global 2000 companies, today announced that Craig Macdonald, senior vice president and chief marketing officer, will be speaking at SMX West in Santa Clara, CA. On Tuesday, March 2, Macdonald will present at the sponsors and partners track "Search Powered Marketing: Drive Increases in Return on Ad Spend Through Integrated Search and Social Media Strategies." Macdonald will be joined by industry experts from Intel Corporation and Autodesk, as they discuss what tools, tactics and techniques they have used to power advertising performance using search and social media insights.

On Wednesday, March 3, Macdonald will speak on the technical track "Industrial Strength SEO." Macdonald will discuss insights and challenges of successfully managing SEO for large websites with executives from Stone Temple Consulting, Cisco Systems and The New York Times.

WHAT: SMX West Sponsors & Partners Track: "Search Powered Marketing"
WHEN: Tuesday, March 2, 2010 from 3:00 p.m. to 4:15 p.m. PST
WHERE: Santa Clara Convention Center, Santa Clara, CA
WHO: Craig Macdonald, senior vice president and chief executive officer, Covario, Inc.
   
WHAT: SMX West Technical Track, "Industrial Strength SEO"
WHEN: Wednesday, March 3, 2010 from 3:15 p.m. to 4:30 p.m. EST
WHERE: Santa Clara Convention Center, Santa Clara, CA
WHO: Craig Macdonald, senior vice president and chief executive officer, Covario, Inc.

Craig Macdonald's Background:

  • Seasoned industry veteran with previous senior management positions at Hewlett-Packard's OpenView division, Peregrine Systems, Inc. and Fair Isaac Company.
  • Former research analyst at META Group (acquired by Gartner Inc.), Greenwich Associates and World Research Advisory.
  • Regular speaker at key industry events, including Search Insider Summit, OMMA Global Hollywood, Red Herring North America, iMedia summits and others.

About Covario, Inc. 
Covario, Inc. is the leader in SEM, SEO and display software and agency services for Forbes Global 2000 companies. The Covario portfolio provides global organizations with robust interactive and search marketing analytics solutions for paid search advertising, organic search engine optimization (SEO), and display advertising. Covario enables complex and distributed organizations to control brand integrity, ensure budget transparency and deliver quantifiable results across business units, distribution channels and languages. Headquartered in San Diego, CA, Covario's growing customer list include some of the world's best known brands in high tech manufacturing, retail, ecommerce, financial services, consumer electronics, media, entertainment, publishing and consumer packaged goods. For more information on Covario call 858.397.1500 or visit http://www.covario.com/our-perspective/covario-speaking-engagements.

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