SOURCE: Covario, Inc.

Covario, Inc.

August 17, 2011 08:00 ET

Covario Delivers New SEO Command Center and Portfolio Optimization to Digital Marketers in Latest Organic Search Software Upgrade

World's Top SEO Automation Platform Now Gives Marketers Complete Visibility Into Both Their Own and Competitors' Websites

SAN FRANCISCO, CA--(Marketwire - Aug 17, 2011) - Covario, Inc., the nation's largest independent provider of global search marketing services and software solutions, has unveiled the latest upgrade to its SEO (search engine optimization) management platform here at SES (Search Engine Strategies) San Francisco.

Covario Organic Search Insight™ now features a new SEO Command Center -- a powerful analytic engine that provides enterprise advertisers with a 360-degree view of their key performance indicators related to the SEO health of their global Web properties. According to Craig Macdonald, Covario's chief marketing officer and senior vice president for products, the upgrades offer three key benefits to SEO managers and their agencies.

The first benefit stems directly from the SEO Command Center, which presents key information about the most important SEO issues globally in a single view. It reports on overall SEO performance and continuity issues like Web page and network errors that prevent optimal search engine ranking, as well as providing opportunity analyses with the top recommendations prioritized for all websites.

The second major benefit is a new SEO portfolio optimization solution, which is ideal for marketers managing multiple Web properties. This analytic model provides recommendations that are prioritized across all websites, identifying the best opportunities for improvement at either the company or the brand level.

"In just two clicks, an SEO manager can now go from a global view of the SEO health of their Web properties to a set of prioritized recommendations that focus on the SEO activities that will drive the highest ROI," Macdonald said. "With many of our customers managing hundreds, if not thousands, of Web properties, we have dedicated ourselves to providing them with data-driven prioritized recommendations, not just a laundry list of stuff to do."

The third key benefit of the latest software offering is the system's upgraded competitive analysis capabilities, offering insights and details about competitor linking, content and social media strategies. Macdonald said that savvy SEO marketers can use this to "pinpoint their strategies" relative to their competition in a highly efficient and effective manner.

"This is no small feat," Macdonald added. "Covario does this globally -- on 65 SEO checks per page, extensive link analysis, in 55 countries, and in 30 languages. There is no more comprehensive view of SEO effectiveness for enterprise marketers, providing at a glimpse the results of not only their own but also their competitors' Web strategies."

All of these upgrades come on the heels of the most recent Organic Search Insight release earlier this year, where localized search functionality was extended globally and SEO link building features were embedded -- eliminating the need to invest in additional software tools just for this purpose.

About Covario™

Covario, Inc. is the nation's largest independent SEM (search engine marketing) and SEO (search engine optimization) provider, offering SaaS-based software systems and digital marketing agency services. The San Diego-based firm offers global enterprise solutions for paid search advertising, organic search marketing, social media integration, display advertising, and cross-media attribution analysis. The company's growing customer base includes some of the world's leading companies in technology, consumer electronics, retail, ecommerce, financial services, media, entertainment, publishing, and consumer packaged goods. More information about Covario is available by calling 858.397.1500 or online at http://www.covario.com.

Contact Information

  • Contact:
    Rick Clancy
    Sr. Director, Public Relations
    Office: 858-397-1500, ext. 1643
    rclancy@covario.com