SOURCE: Covario, Inc.

Covario, Inc.

October 29, 2009 08:00 ET

Covario Extends Data Driven Decisions for SEO With New Release of Software

New Ad Hoc Analysis Capability Enables Real Time SEO Management for Large Scale Advertisers and Agencies

SAN DIEGO, CA--(Marketwire - October 29, 2009) - Covario, the leader in paid and organic search solutions for large advertisers, today announced the release of its latest version of the Covario® Marketing Action Platform, its award-winning search marketing technology. This new release adds capabilities that allow SEO practitioners to drive significant improvements in organic search engine optimization through real time analysis and improvements to linking strategies -- tactics that drive huge gains in natural search ROI. The latest release also introduces Creative Analysis, for managing paid search performance though automated analysis of ad copy. Ad copy is a key element for increasing conversions in paid search programs.

In Q3, Covario announced D3: Data Driven Decisions for SEO, an automated system for driving ROI in large scale SEO programs. D3 allows advertisers to automate the prioritization of site adjustments based on their statistical impact on driving traffic and conversions. The latest version of the system extends D3 by adding two new capabilities: ad hoc analysis and link strategy. With ad hoc analysis, marketers and their agencies can run SEO audits and ranking analysis on any page, for any keyword, in real time. The expanded link analysis within Covario's latest release provides marketers with critical information about their links and their competitors' links to help drive improvements in link strategy, a factor in driving higher rank, and therefore traffic, on search engines.

"Building scalable link strategies is a key aspect of natural search optimization, however it remains a highly manual process for large companies," says Mike Gullaksen, Vice President of SEO Services at Covario. "The work done in this release to automate the analysis of links -- to determine which are effective, and which require additional optimization -- is a key extension to the value proposition of Covario's D3. We want to let the system automate the data gathering and processing while Covario's SEO services team focuses its resources on driving the change process. This allows us to produce results in a much more scalable fashion."

"Covario continues to be a leader when it comes to building scalable solutions to drive SEO results for brand advertisers," says David Robidoux, Vice President of Marketing for Franchise Services, Inc. "This latest version of Covario Organic Search Insight will help our marketers improve performance for our global network of brands through ongoing monitoring of our multiple sites' SEO health, while providing a way for us to monitor competitor sites for opportunities."

In paid search, the new Creative Analysis component is designed to drive value for Covario's paid search customers. The new system captures the impact of creative tests on a large number of programs, run globally, in order to help drive both increased traffic and increased conversions. "By automating this process, we expect to be able to continuously run scalable tests of creative -- which our research shows can drive conversion rates up by 25% in some cases," says Craig Macdonald, Senior Vice President of Products for Covario. "More importantly, we can test more creative concepts. Last year we ran a campaign for a client and tested nearly 1,000 creative concepts, in 12 languages, as part of a massive global rebranding program. Being able to do that at scale drives fast, quantifiable, and effective results."

The system is now generally available to Covario customers.

About Franchise Services, Inc.

Franchise Services, Inc. is a global franchise management company that owns the franchise brands, Sir Speedy, PIP, Signal Graphics, TeamLogic IT and MultiCopy. For more than forty years, the company has dedicated its efforts to marketing, technology, employee, and business management systems that are essential to successful franchises and that provide their franchisees with the greatest opportunity for success.

About Covario, Inc.

Covario, Inc. is the leading provider of search marketing solutions for large advertisers. The Covario portfolio provides global organizations with robust interactive and search marketing analytics solutions for paid search advertising and organic search engine optimization across the enterprise and throughout the channel. Covario enables complex and distributed organizations to control brand integrity, ensure budget transparency and deliver quantifiable results across business units, distribution channels and languages. Headquartered in San Diego, Covario's growing customer list include some of the world's best known brands in high tech manufacturing, financial services, electronics, media, entertainment, publishing and consumer packaged goods. For more information on Covario call 858.397.1500 or visit

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