SOURCE: Covario, Inc.

Covario, Inc.

February 03, 2011 10:00 ET

Covario Extends Global Footprint for Search and Software Services

Larry Jenkins Joins to Lead International Business Unit; Firm Invests More in China

SAN DIEGO, CA--(Marketwire - February 3, 2011) - Covario, Inc., one of the nation's largest independent providers of search marketing software solutions and agency services, today announced that it is beefing up its international capabilities and resources with the hiring of industry veteran Larry K. H. Jenkins as vice president of global client strategies and services, in addition to a significant investment in an expanded team of digital marketing experts in China.

Jenkins brings years of experience to Covario after building an international portfolio at iCrossing, Inc., a large interactive agency, where he served as executive vice president of client services and strategic accounts, and managing director of Europe. In this role, he led the firm's European integration, which encompassed acquisitions in Germany and the U.K., along with the opening of its first London office. 

Previously, Jenkins held a series of increasingly responsible management, sales, marketing and communications positions with both business-to-business and consumer-facing companies, including global marketers like Tyson Foods where he was vice president of international/military sales and marketing. He also served as vice president of corporate marketing and communications at Encompass Services. His early training in brand and sales management came at Nestle.

At Covario, Jenkins will head-up the firm's fast-growing international unit, which encompasses staff and operations in Japan, Singapore, the U.K. and Canada, as well as China. Currently, more than 60 percent of the firm's client base rely on it for paid search, SEO (search engine optimization), and display advertising services for their brands and products marketed both inside and outside the U.S.

Also of international consequence, the company announced it will be stepping up its investment and increasing its presence in China with a dedicated Covario team in its Beijing office, from which it will serve the paid and organic search needs of clients throughout China and in other parts of the fast-growing Asia/Pacific region.

"Clearly, international growth is a big part of our business plan for 2011 and beyond," said Russ Mann, Covario's chief executive and co-founder. "Most of the growth we're seeing in digital ad spending and budgeting among large enterprise clients is now coming from outside the U.S. Bringing a recognized global leader like Larry Jenkins on board, in addition to our expanded commitment in China, will help us realize the goals both our clients and we have in this area."

Mann noted how consistent this is with Covario's recent Global Search Spend Analysis for 2010, where it found that its global technology clients invested significantly more for paid search campaigns in the Asia/Pacific and European/Middle Eastern regions (30-35% and 20-25%, respectively) than in the U.S. (15-20%). 

In addition, the research firm iSuppli recently estimated that the market for search marketing in China alone reached about $1.6 billion in 2010, up about 60 percent from the previous year.

Since its inception less than five years ago, Covario has been growing at a rapid clip. The company was named to the Inc. 500 list of the nation's fastest-growing, privately-held firms for the last two years in a row. Most of the firm's clients are large, enterprise marketers who take advantage of Covario's software and services to achieve lift from SEM (search engine marketing) or paid search, and SEO (search engine optimization) or natural search campaigns conducted on a localized basis in countries throughout the world. 

"Covario represents the next generation of a leading edge search and digital marketing solutions firm," Jenkins said. 

He noted the firm's "best-of-breed" SaaS (Software-as-a-Service)-based SEO and SEM technologies used by more than 1,000 websites and brands worldwide; its paid search team, which has repeatedly won top awards from the likes of Search Engine Watch, IAB MIXX and AdTech; and the kudos the firm's SEO unit has received of late from clients and analysts alike, while offering "highly differentiated social media pushes." 

"Covario is investing internationally in dedicated staff in London, Tokyo, Singapore and now Beijing -- not just using a network of people who move on and off projects with no continuity for the client," Jenkins said. "I see this as a unique opportunity to build an even stronger international operation than I did in my previous role. I am particularly impressed by the work Covario is doing with CMO dashboards, media mix modeling and attribution analysis, and look forward to bringing this to clients and prospects around the world."

According to Mann, "Larry was a marketing leader at several Fortune 500 consumer and B2B services brands before moving to the agency side, where he helped grow one of the first international search marketing firms. Our global clients will be sure get more lift in their search engine rankings and business results from Larry and the team, as we continue to invest globally."

About Covario™

Covario, Inc. is among the nation's largest independent SEM (search engine marketing) and SEO (search engine optimization) solutions providers, offering software and agency services for paid and organic search management. Covario provides large global organizations with robust solutions for paid search advertising, organic search (SEO), social media and display advertising. Covario enables complex and distributed organizations to control their brand integrity; ensure budget transparency; and deliver quantifiable results across business units, distribution channels and languages. Headquartered in San Diego, the company's growing customer base includes some of the world's best known brands in technology, retail, ecommerce, financial services, consumer electronics, media, entertainment, publishing and consumer packaged goods. More information about Covario is available by calling 858.397.1500 or online at

Contact Information

  • Contact:
    Rick Clancy
    Sr. Director, Public Relations
    858-397-1500, ext. 1643