SOURCE: Covario, Inc.

Covario, Inc.

June 27, 2011 09:00 ET

Covario Named Finalist in Two Categories of Stevies American Business Awards

Selected in "Fastest Growing Company of the Year" and "Best Product or Service" Categories

SAN DIEGO, CA--(Marketwire - Jun 27, 2011) - For the second year in a row, Covario, Inc., one of the nation's largest independent providers of global search engine marketing services and technology solutions, received the distinction of being named a finalist in multiple categories of the Stevies 2011 American Business Awards.

This year the San Diego-based firm was recognized in two categories for the "Best Product and Service" and the "Fastest Growing Company of the Year" (up to 2,500 employees).

For Best Product and Service, the Covario CMO Dashboard™ was singled out in the "Software as a Service" (SaaS) sub-category for how the marketing intelligence platform helps advertisers and their agencies assess the relative cross-media value of online, offline and social media channels in driving sales and other marketing goals.

Leveraging a proprietary data management system, various forms of media spend and conversion metrics are consolidated into a single dashboard or data warehouse. The media data can come from such online sources as paid search, SEO (search engine optimization) and display, in addition to offline TV, radio, print and out-of-home advertising, plus social media channels like Facebook, Twitter and selected blogs. The system gives large advertisers an automation tool for on demand cross-media reporting and analysis in the form of value attribution, media interaction and advertising planning models.

According to Russ Mann, chief executive of Covario, the CMO (cross media optimization) Dashboard is the first of its kind to incorporate social and traditional media with digital media to provide real-time reporting and analytics across multiple advertising channels in one integrated platform.

In the Fastest Growing Company of the Year category, Covario was recognized by the Stevies for its year-over-year revenue growth of 51 percent and its employee growth of 28 percent, which stood out in another challenging year for the nation's overall economy and employment picture.

Mann said his company's growth over the past year was propelled by particularly strong demand for SEO agency services integrated with the firm's software solutions, as well international expansion, paid search programs and the acquisition of Netconcepts, LLC -- now fully integrated into Covario.

The Stevies took note that in 2010, for the second year in a row, Covario made the Inc. 500 list of the nation's fastest-growing private companies based on three-year revenue growth of 705 percent. The firm was also recognized for being included in the JMP Securities "Hot 100" list of the Best Privately Held Software Companies for the second year in a row, as well as ranking in the Software 500 as the nation's 356th largest software company.

"It is an honor shared among the 130 Covario employees worldwide to have been named a finalist again by the Stevies in not just one, but in two categories that are as important to any business as those based around growth and product innovation," Mann said.

Last year, Covario was a finalist in these same two categories, as well as a third for "Corporate Social Responsibility."

About Covario™

Covario, Inc. is among the nation's largest independent SEM (search engine marketing) and SEO (search engine optimization) solutions providers, offering SaaS-based software and digital agency services for paid and organic search management. Covario provides global organizations with robust solutions for paid search advertising, organic search, social media, display advertising and cross-media attribution analysis. Covario helps companies manage their brand integrity; ensure budget transparency; and deliver quantifiable results across business units, distribution channels and languages. Headquartered in San Diego, the company's growing customer base includes some of the world's best known brands in technology, consumer electronics, retail, ecommerce, financial services, media, entertainment, publishing and consumer packaged goods. More information is available online at http://www.covario.com or by calling 858.397.1500.

Contact Information

  • Contact:
    Rick Clancy
    Sr. Director, Public Relations
    858-397-1500, ext. 1643 office
    rclancy@covario.com