SOURCE: Covario, Inc.

Covario, Inc.

October 13, 2010 13:00 ET

Covario Named to Software Magazine's 28th Annual Software 500 List of the World's Largest Software Firms

San Diego Software and Search Marketing Company Comes in at No. 356

SAN DIEGO, CA--(Marketwire - October 13, 2010) -  Covario, Inc., one of the nation's largest independent providers of search marketing software solutions and agency services, today announced its inclusion on Software Magazine's Software 500 ranking of the world's largest software and service providers, which is now in its 28th year.

Covario made the list for the first time, ranking 356 with software and related revenues last year that exceeded $15 million.

"The 2010 Software 500 results show that the software and services industry was healthy, with total Software 500 revenue of $491.7 billion worldwide for 2009," said John P. Desmond, editor of Software Magazine and "This represented virtually flat growth from the previous year."

Based in San Diego, Covario was founded less than five years ago by Chief Executive Russ Mann and Dema Zlotin, vice president of strategic services. The fast-growing software and marketing services firm offers a suite of auditing, reporting and implementation software solutions for display advertising, search engine marketing (SEM), search engine optimization (SEO) and social media tracking, in addition to a cross-media dashboard offering for senior marketers, IT officers and financial executives.

"The Software 500 helps CIOs, senior IT managers and IT staff research and create the short list of business partners," Desmond said. "It is a quick reference of vendor viability. The online version at is searchable by category, making it what we call the online catalog to enterprise software."

The Software 500 is a revenue-based ranking of the world's largest software and services suppliers, targeting medium to large enterprises, their IT professionals, software developers and business managers involved in software and services purchasing. 

Some 47 percent of the 2010 Software 500 companies are privately held, including Covario.

"With the double-digit growth that Covario achieved last year despite the world's worst recession in generations, it's a tribute to our dedicated software development and client services teams that we were able to make the Software 500 for the first time," Mann said. "We're delighted to be part of such a distinguished group."

The Software 500 ranking is based on total worldwide software and services revenue for 2009. This includes revenues from software licenses, maintenance and support, training, and software-related services and consulting. Suppliers are not ranked on their total corporate revenue, since many have other lines of business, such as hardware.

The financial information was gathered though a survey prepared by King Content Co. and from public documents. The complete list of companies is posted at

About Covario™

Covario, Inc. is among the nation's largest independent SEM (search engine marketing) and SEO (search engine optimization) solutions providers, offering both software and agency services for paid and organic search management. Covario provides large global organizations with robust solutions for paid search advertising, organic search (SEO), social media and display advertising. Covario enables complex and distributed organizations to control their brand integrity; ensure budget transparency; and deliver quantifiable results across business units, distribution channels and languages. Headquartered in San Diego, the company's growing customer base includes some of the world's best known brands in technology, retail, ecommerce, financial services, consumer electronics, media, entertainment, publishing and consumer packaged goods. More information about Covario is available by calling 858.397.1500 or online at

About Digital Software Magazine, the Software Decision Journal, and

Digital Software Magazine, the Software Decision Journal, has been a brand name in the high-tech industry for 30 years., its Web counterpart, is the online catalog to enterprise software and the home of the Software 500 ranking of the world's largest software and services companies. Software Magazine and are owned and operated by King Content Co.

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