SOURCE: Covario, Inc.

Covario, Inc.

June 29, 2011 09:15 ET

Covario Ranks the SEO Health of Leading High-Tech Websites

IBM and T-Mobile Tie for First Based on Web Content, Link Quality and Technical Strength

SAN DIEGO, CA--(Marketwire - Jun 29, 2011) - Covario, Inc., one of the nation's largest independent providers of global search marketing services and technology solutions, today unveiled a new report ranking the SEO health of 30 of the world's largest technology companies and brand advertisers.

Using the Covario SEO Audit Score™ system, leading high-tech advertisers were measured from 0 to 100 (with 100 being "excellent" and 0 being "poor") on how well their websites were optimized over a two-month period (April-May 2011) for the keywords that define their product categories.

IBM and T-Mobile tied for first place overall.

According to the study's author Arnel Leyva, director of product marketing at Covario, IBM's high score was driven by perfect subcomponent scores for both content quality and for technical optimization with the search engines.

T-Mobile shared the No. 1 position thanks to its outstanding link-building performance -- the most important indicator in the Covario SEO Audit Score system -- which was 30 points higher than the study group's linking average.

Following IBM and T-Mobile, the top scorers overall for best SEO practices based on the patented system's automated review of their U.S. websites included: Dell, Hewlett Packard, Rackspace, Intel, Microsoft, NetApp, and in a three-way tie, Canon, Epson, and Eastman Kodak.

Breaking it down by product segment, IBM was tops in computer software (keyword: "software"). Big Blue also tied for second with NetApp in the network communications/IT ("cloud computing") category, which was led by Rackspace.

T-Mobile, in addition to being the overall co-tech industry leader, was the category winner in telecommunications ("cell phone plans").

Intel led the way in semiconductors and components ("processor"). H-P was the winner in photography/office equipment ("printers"). Dell led in computers/office equipment ("computers") and Samsung won in the electronics ("HDTV") category.

Leyva said Covario has found a strong correlation between higher subcomponent scores for link building and a brand's average position in Google search engine results. Brands that obtained linking sub-scores above 50 also ranked No. 1 in their product categories in the average Google search rankings.

The majority of websites assessed in the study had anywhere from tens of thousands to more than 1 million external in-bound links. The volume of links, however, did not necessarily translate into higher search rankings.

"It's the quality of these links that really counts," Leyva said. "Link strategies continue to be a challenge for large advertisers to scale. Having said that, there is a huge opportunity for significant SEO improvement by addressing this issue."

Tech brands in the study were selected from the Fortune 500, as well as those on at least one of two Advertising Age magazine lists of top-spending national and/or leading global advertisers.

The complete study findings, further insights and the research methodology are available in a complimentary white paper that can be downloaded from the Covario website at www.covario.com.

About Covario™

Covario, Inc. is among the nation's largest independent SEM (search engine marketing) and SEO (search engine optimization) solutions providers, offering SaaS-based software and digital agency services for paid and organic search management. Covario provides global organizations with robust solutions for paid search advertising, organic search, social media, display advertising and cross-media attribution analysis. Covario helps companies manage their brand integrity; ensure budget transparency; and deliver quantifiable results across business units, distribution channels and languages. Headquartered in San Diego, the company's growing customer base includes some of the world's best known brands in technology, consumer electronics, retail, ecommerce, financial services, media, entertainment, publishing and consumer packaged goods. More information is available online at http://www.covario.com or by calling 858.397.1500.

Contact Information

  • Contact:
    Rick Clancy
    Sr. Director, Public Relations
    858-397-1500, ext. 1643 office
    rclancy@covario.com