SOURCE: Covario, Inc.

Covario, Inc.

January 27, 2011 11:00 ET

Covario Receives First Patent for Web-Based Software Solution for SEO

Embodied in Covario SEO Audit Score System Global Marketers Use to Gauge/Improve Organic Search

SAN DIEGO, CA--(Marketwire - January 27, 2011) - Covario, Inc., one of the nation's largest independent providers of Software-as-a-Solution (SaaS) and cloud-based software solutions for global search marketers, today announced that it has secured its first patent (No. 7877392) from the U.S. Patent and Trademark office for a "Centralized Web-based Software Solution for Search Engine Optimization."

One embodiment of the patent relates to certain features of the Covario SEO Audit Score™, a proprietary system that uses a weighted algorithmic formula encompassing three key indicators to assess a brand or a product's likelihood of ranking high on any search engine within the natural search results pages. The indicators include quality link analysis, content relevance and technical quality. In its latest iteration (version 3.0), Covario has adjusted the weighting scale to put the greatest emphasis on link quality.

"The Covario SEO Audit Score is a key differentiator that sets our natural search reporting solution apart," said Steve Beal, the company's vice president of product development. "Our clients use our unique scoring system and the prioritized recommendations that come out of it to constantly improve their SEO performance and generate lift for their products and services."

Since its original development in 2005, the Covario SEO Audit Score has become a core component of the Covario Organic Search Insight™ auditing and reporting software solution now in use by a host of global marketers and national retailers.

In an abstract accompanying the patent, the process was described as a system for modifying a parameter of a website in order to optimize an organic listing of the site on one or more search engines. This includes embodiments that encompass methods and systems for generating scored representations based upon different portions of data associated with a website and then combining the representations to achieve an overall result.

"Receiving this patent reflects the commitment we have to continued investment in leveraging data and sophisticated analytics to make search engine marketing more predictable and understandable for large advertisers," Beal said. "And while this may be our first patent, I'm sure it certainly won't be our last."

About Covario™
Covario, Inc. is among the nation's largest independent SEM (search engine marketing) and SEO (search engine optimization) solutions providers, offering software and agency services for paid and organic search management. Covario provides large global organizations with robust solutions for paid search advertising, organic search (SEO), social media and display advertising. Covario enables complex and distributed organizations to control their brand integrity; ensure budget transparency; and deliver quantifiable results across business units, distribution channels and languages. Headquartered in San Diego, the company's growing customer base includes some of the world's best known brands in technology, retail, ecommerce, financial services, consumer electronics, media, entertainment, publishing and consumer packaged goods. More information about Covario is available by calling 858.397.1500 or online at

Contact Information

  • Contact:
    Rick Clancy
    Sr. Director, Public Relations
    858-397-1500, ext. 1643