SOURCE: Covario, Inc.

Covario, Inc.

October 29, 2014 10:29 ET

Covario Reports Soaring Increases in Mobile Search Spend

One Third of All Search Budgets Now Allocated for Mobile

SAN DIEGO, CA--(Marketwired - Oct 29, 2014) -  Covario, Inc., a leading search and content marketing firm, today issued its Global Paid Search Spend Analysis for Q3 2014, reporting a 16% increase in total global paid search advertising spend over the previous quarter, and a 28% increase year-over-year among the company's high tech, consumer electronics and retail clients. The increase in media expenditures can be attributed to a 39% rise in traffic and 20% rise in impressions over 2013. The soaring use of mobile is the driving factor behind these substantial increases in media spends. Today, mobile accounts for 33% of total search budgets globally, a 180% increase over Q3 2013.

Alex Funk, the study's author and Covario's director of global paid media strategy said, "There are one billion active Android users, and Apple now sells 10 million devices during the first weekend a new mobile product is made available. Big brands are quickly adjusting spends to capture this rapidly growing demand."

Globally, cost-per-clicks decreased 8% compared to 2013. According to Funk, this decrease is again driven by the larger percentage of mobile device traffic, which has been at a heavy discount compared to desktop bids.

Based on these in depth study findings, Funk advises advertisers to budget for a 15 to 20 percent increase in paid search spending in Q4 and moving into 2015. He advises a heavy allocation of those funds be spent with Google over other major search engines. This advice varies slightly in the EMEA and APAC regions, and is detailed clearly in this report.

Leveraging 31 quarters of data and now in its eighth year of production, Covario's Global Paid Search Spend Analysis report shares valuable expertise relative to the spending patterns of a unique customer set with the intent of helping Covario clients with paid search planning assumptions and budget management. The report is available as a free download from the Covario website at

About Covario

Covario is a leading search, social and content marketing agency, as well as one of the top SEO and social media software providers. Dentsu Aegis Network recently acquired Covario for integration into iProspect, the world's first truly global digital performance marketing agency. Covario's Rio SEO unit will remain an independent company.

Covario was selected by OMMA magazine for a record-setting third-year in a row as the Search Agency of the Year (2011 to 2013). It was ranked in 2014 by Advertising Age magazine among the nation's Top 12 search agencies. Headquartered in San Diego, Covario has more than 140 team members worldwide. The firm's growing customer base includes global leaders in technology, consumer electronics, financial services, retail, ecommerce, media, entertainment, publishing, and consumer packaged goods. More information is available at

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