SOURCE: Covario, Inc.

Covario, Inc.

March 01, 2011 11:11 ET

Covario Taps Harrison Magun to Head Its Paid Media Team

Former Microsoft and Razorfish Exec Charged With Growing Software Solutions and Media Buying Services for Paid Search, Display and Social

SAN DIEGO, CA--(Marketwire - March 1, 2011) - Covario, Inc., one of the nation's largest independent providers of enterprise software solutions and search marketing services, today announced the addition of Harrison Magun, a pioneer in digital advertising and search engine marketing, as the newest member of its growing executive team.

In this new role as senior vice president of paid media and analytics solutions, Magun will lead Covario's team focused on service and software solutions, as well as analytics, for paid search, display advertising, video ads, and paid social media.

Magun comes to Covario from Microsoft Corporation, where he headed sales, account management and analytics for the Ad Tools and Technologies division, which incorporates the Atlas display ad server and the Bing search engine. Previously, he led the software giant's U.S. search media operations after joining the company in 2006 to head the global media analytics team.

Earlier in his career, Magun served as vice president of the company now known as Razorfish when this search agency services firm was part of aQuantive (subsequently acquired by Microsoft). He first became part of aQuantive when that firm acquired a company he co-founded called eonMedia and GoToast -- not only one of the world's first search engine marketing firms, but also home to one of the first bid management algorithms that Magun helped develop.

"It's exciting to join a fast-growing firm like Covario," Magun said. "Covario represents the next generation of a digital agency that is both tech-savvy and focused on providing its clients with actionable insights that help assess ROI and generate demand. I'm also impressed with the firm's record of award-winning, paid search campaigns with such clients as Intel and Adobe from the likes of IAB/MIXX, OMMA and AdTech."

Covario represents a variety of large, global brand marketers and top Internet retailers. Other clients to whom Covario provides paid search solutions include IBM and Lenovo, as well as new clients like Urban Outfitters and Epicor.

Prior to distinguishing himself in search marketing and display advertising, Magun was a vice president at He also worked at eMachines and American Express. He has a Master's degree in International Affairs from Columbia University and a Bachelor's from Carleton College.

"We're delighted to have a digital pioneer of Harrison Magun's caliber joining the Covario leadership team," said company CEO Russ Mann. "We see a huge opportunity to help enterprise clients get more lift from our paid media solutions. I believe Harrison is going to play a big part in helping us seize this opportunity to provide our customers with integrated marketing solutions that incorporate search, display, video and social media."

About Covario™

Covario, Inc. is among the nation's largest independent SEM (search engine marketing) and SEO (search engine optimization) solutions providers, offering SaaS-based software and digital agency services for paid and organic search management. Covario provides large global organizations with robust solutions for paid search advertising, organic search (SEO), social media and display advertising. Covario enables complex and distributed organizations to control their brand integrity; ensure budget transparency; and deliver quantifiable results across business units, distribution channels and languages. Headquartered in San Diego, the company's growing customer base includes some of the world's best known brands in technology, retail, ecommerce, financial services, consumer electronics, media, entertainment, publishing and consumer packaged goods. More information about Covario is available by calling 858.397.1500 or online at

Contact Information

  • Contact:
    Rick Clancy
    Sr. Director, Public Relations
    858-397-1500, ext. 1643