Coastal Contacts Inc.
TSX : COA

Coastal Contacts Inc.

September 10, 2007 09:00 ET

Coveted Logistics Award Pits Coastal Contacts European Subsidiary Against Popular Global Firms

Company to compete against Honda and Sony Ericsson for prestigious award

VANCOUVER, BRITISH COLUMBIA--(Marketwire - Sept. 10, 2007) -

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Coastal Contacts Inc. (TSX:COA) announced today that its wholly owned European subsidiary, LensLogistics AB, has been nominated for the Posten Logistics Award. The award is given annually by the Swedish Postal Corporation to the company or organization that has created the most effective, innovative and creative logistics solution that also increases the competitiveness of the company.

Along with LensLogistics' nomination, three other companies were recognized: H&M, Sony Ericsson and Honda. The 2007 winner will be announced at the Posten Logistics Award 2007 ceremony to be held October 17, 2007 in Stockholm.

"Being nominated alongside such world class companies such as Sony Ericsson, H&M and Honda is tremendous recognition of the hard work and professionalism displayed by the entire LensLogistics team," commented Roger Hardy, Coastal's President and CEO. "Our European team continues to develop world class solutions which expedite high volumes of shipments to consumers throughout Europe every day. We look forward to leveraging that scaleable expertise as we add additional vision care products to our offering."

About Coastal Contacts:

Coastal Contacts is the world's fastest-growing vision care supplier. Leveraging its world class operations in Europe, North America and Asia, Coastal is building a predictable recurring revenue stream in the contact lens segment and is developing complementary branded vision care products. Already No.1 in most of its markets, Coastal is rapidly advancing toward its goal of becoming the dominant global vision care supplier.

This news release contains certain forward-looking statements that reflect the current views and/or expectations of Coastal Contacts Inc. with respect to its performance, business and future events. Investors are cautioned that all forward-looking statements involve risks and uncertainties including, without limitation, those relating to changes in the market, potential downturns in economic conditions, limited suppliers, inventory risk, disruption in our distribution facilities, foreign exchange fluctuations, regulatory requirements, demand for contact lenses, competition and dependence on the internet. These risks, as well as others, could cause actual results and events to vary significantly. Coastal Contacts does not undertake any obligations to release publicly any revisions for updating any voluntary forward-looking statements.

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