Contact Information: Contact Information Laura Farrelly NewsGator 303-552-2046 lauraf(at)newsgator(dot)com Jennifer Gazin or Zoe Vanderveer LaunchSquad 415.625.8555 newsgator(at)launchsquad(dot)com
Cox Newspapers Deploys NewsGator Widgets to Drive Online Syndication and New Ad Revenues
NewsGator Widgets Deliver Viral Distribution, Collaboration and New Advertising Opportunities to One of the Nation's Leading Media Companies
| Source: NewsGator
ORLANDO, FL--(Marketwire - February 25, 2008) - NewsGator Technologies, Inc. today announced
that Cox Newspapers will use NewsGator's
widget services to build and track a series of viral
widgets for a number of its flagship newspapers, including The Atlanta
Journal Constitution, Austin American-Statesman, The Palm Beach Post and
Dayton Daily News.
The first deployment of Cox's widgets will be the debut of its viral
political
widgets. Available now at
http://www.palmbeachpost.com/politics/content/news/politics/08_reports.html
, these widgets feature breaking news and videos about each of the
presidential primary candidates and offer readers the ability to access the
latest news on their favorite candidates aggregated from across all of
Cox's newspaper properties. With one click, readers can add these
widgets to their favorite networking and personalized Web sites such as
MySpace, Facebook and iGoogle.
NewsGator
widget services offer Cox extended brand reach, insight into user
interaction with content, reporting capabilities that provide clear metrics
on click-through rates and additional monetization opportunities through ad
serving and increased page views. With NewsGator, Cox can syndicate content
across their newspaper properties, which include 17 daily and 25 non-daily
newspapers, providing an easy way to share articles and breaking news
stories with a number of Web sites.
"Cox Newspapers needed a way to tap into the resources of all of our
newspaper properties, and let everyone virally share and aggregate content
for our online readers," said Tonya Echols, executive director, COXnet -
Cox Newspapers. "We were also looking for new ways to increase the
opportunities for ad revenue and customer interaction, and NewsGator gave
us an innovative way to drive new traffic, increase page views and better
engage our audience."
"Cox Newspapers is the latest in a long list of newspaper companies that
are seeing big benefits from putting their content out in widget form,"
said Jeff Nolan, vice president, NewsGator Software-as-a-Service. "Widgets
bring content to readers in the start pages and social networks they are
increasingly using and the result is a powerful experience, driven by the
user, with measurable adoption and interaction rates that translate into
extended reach and better monetization for newspapers. A cornerstone of
next generation media is viral adoption of content through widgets and
we're proud to count more than 100 companies using NewsGator services to
stay ahead of their competition in this
fast-changing market."
NewsGator widget services are part of NewsGator Software-as-a-Service,
which encompasses the company's syndication and data services offerings and
helps media companies, content publishers and advertisers engage audiences
through the use of social media and Web 2.0 technologies. NewsGator's Web
2.0 syndication products, including personalized RSS readers,
Widget Framework, Community Publisher and Widget Ads, give companies the
tools they need to enable their audiences to create, subscribe and interact
with the most relevant content while staying within the company's brand.
NewsGator Software-as-a-Service is in use by some of the world's largest
media companies and brands, including CNN, Media General, National
Geographic, Newsweek, CBS News, the San Francisco Chronicle, USA Today and
Discovery Communications. For more information, visit:
http://www.newsgator.com/Business/WidgetFramework/Default.aspx.
About NewsGator Technologies, Inc.
NewsGator Technologies is a pioneer in RSS and Enterprise 2.0 technologies.
Headquartered in Denver, Colo., NewsGator develops and markets RSS
aggregation solutions for individual end users, enterprises and online
content providers. Using NewsGator products and solutions, businesses and
consumers can subscribe to news, information, podcasts and other relevant
content more efficiently and effectively than with traditional channels.
With NewsGator, users have access to RSS information via the Web, Microsoft
Outlook, mobile devices and both Windows- and Mac-based desktop clients.
All NewsGator products synchronize seamlessly, enabling users to read their
RSS feeds anywhere, anytime, with any device. For more information, visit
www.newsgator.com.