SOURCE: StrongMail Systems

June 09, 2008 11:29 ET

Cozi Streamlines Email Marketing With StrongMail's On-Premise Solution

StrongMail Enables Cozi to Build Customer Loyalty While Reducing Strain on IT Resources and Maintaining Privacy of Customer Data

REDWOOD CITY, CA--(Marketwire - June 9, 2008) - StrongMail Systems, Inc., the leading provider of on-premise solutions for marketing and transactional email, today announced that Cozi (www.cozi.com), a free online service for busy families to stay organized and manage schedules, has chosen StrongMail as its new email marketing platform. By implementing StrongMail, Cozi is able to better communicate with customers while reducing the burden on IT and maximizing security of its sensitive customer data.

Cozi helps busy families coordinate schedules, track shopping and to-do lists, organize household chores, share information and stay in touch -- all in one solution. The company relies on email to engage new users more actively in its online service and to keep its growing member base of more than 525,000 family members informed about new product features, promotions and other company news.

Prior to working with StrongMail, Cozi used a combination of disparate solutions to manage its email marketing campaigns. The solutions lacked the features needed to develop effective campaigns and track their success -- plus, the process required significant IT resources. The inefficiency of the incompatible solutions also prohibited Cozi from sending campaigns in the frequency required to keep users engaged and informed in a timely manner.

"What used to take a week or more to get out the door, now takes less than an hour with StrongMail," said Samantha Bergin, marketing director for Cozi. "The simplicity and performance of the StrongMail solution gives our marketing team the means to communicate with our customers on a more regular basis, and our IT developers are free to spend more time building our product. With StrongMail, we now have an important tool to help build a lasting relationship with the families that use Cozi."

Before choosing a new email marketing platform, Cozi did an analysis of more than 10 solutions -- hardware, software and online tools. The company chose StrongMail because it was the only solution that met all of its criteria for managing email marketing efforts, including real-time visibility into deliverability and results. Cozi was also impressed with StrongMail's unique in-house approach, which gives Cozi more control over what is being distributed while helping to safeguard its sensitive customer information. As a commercial-grade on-premise solution, StrongMail requires minimal IT resources to support and maintain the system. Finally, Cozi was impressed with the results experienced by other StrongMail customers and saw that StrongMail would meet its immediate needs and scale as the company grows.

"Web-based businesses like Cozi need to communicate regularly with their customers to provide the incentives and information required to keep those customers returning again and again," said Bill Wagner, executive vice president of business operations at StrongMail Systems. "Only StrongMail offers a complete, in-house email marketing solution that enables organizations to consistently and effectively provide their customers with the right value at the right time. Working with StrongMail, Cozi can now send highly relevant, targeted communications that will strengthen its relationships with busy families, while building brand recognition and customer loyalty."

About Cozi Group, Inc.

Cozi is a free web service that helps busy families manage schedules, track shopping and to-do lists, organize household chores, share information and stay in communication -- all in one solution. Families can access Cozi from any computer at home or at work, and can get shopping lists, schedules and messages on any mobile phone. With Cozi, families are always connected to the information they need to make life easier. Located in Seattle, WA, Cozi was founded by veterans of Microsoft, Expedia and Amazon with a vision for creating technology tuned to the family and launched its service in the fall of 2006. Cozi now has more than 525,000 family members. Cozi is a free service available at www.cozi.com.

About StrongMail Systems, Inc.

StrongMail Systems provides businesses with commercial-grade, on-premise solutions for marketing and transactional email. StrongMail integrates its proven email delivery, tracking and campaign management software on high-performance servers that are optimized for maximum deliverability. In addition to providing superior control, security and integration capabilities, StrongMail's in-house approach offers companies a more powerful and cost-effective alternative to homegrown or outsourced solutions. Hundreds of companies worldwide rely on StrongMail's solutions to power their mission-critical customer communications. A Silicon Valley company, StrongMail is headquartered in Redwood City, CA, and is funded by Sequoia Capital, Evercore Partners, Globespan Capital Partners and DAG Ventures. To learn more about StrongMail Systems, visit www.strongmail.com.