The Canadian Press/PR Direct

February 09, 2005 13:01 ET

CP announces a new way to send photos to the media

PR Direct Photo Distribution – "Visual Impact" for the newsroom Attention: Assignment Editor, Business/Financial Editor, Media Editor, News Editor, Photo Editor TORONTO, ONTARIO--(CCNMatthews - Feb. 9, 2005) - Editors Note: Picture(s) to accompany this release are available on the CP Picture Service from The Canadian Press.

Following its success in creating the first and only press release service with direct access to The CP Wire, PR Direct, a division of The Canadian Press launches PR Direct Photo Distribution - delivering photos to more than 90 newsroom picture desks across Canada using the country's largest, most sophisticated satellite network.

Photos are delivered on the same reliable, dedicated feed that carries CP's award-winning news photos to Canada's media, 24/7. Images arrive directly into editorial systems from coast-to-coast, within minutes.

"What we did for text releases we're now doing for photos," explained Stephen Barnard, Managing Director of PR Direct. "Our customers get hands-on, expert service and superior quality photos in front of the largest media audience."

In addition to distribution, CPimages offers an industry-leading assignment service with access to more than 600 highly-skilled corporate and news-style photographers across Canada and around the world. Executing thousands of commercial photo assignments annually, CPimages offers invaluable assistance to Canada's largest corporations, PR firms, associations and government departments when getting the quality photos demanded by the media.

"CPimages Photo Assignment service has been helping corporate communicators capture the right shot for more than 25 years," said Ron Poling, Executive Director, Picture Services. "Now, with PR Direct Photo Distribution we can deliver these photos directly to picture editors - in the preferred format - and help provide the best possible chance for pick up."

Photos, as stand-alones or in conjunction with their accompanying press releases, are permanently posted to the PR Direct website ( and given complementary placement in the CP Picture Archive for 30 days.

To book a photo assignment job or to schedule photo and press release distribution visit or for more information.

Weekly newspapers as well as industry, trade and specialty magazines can also access these photos for editorial use free-of-charge with an account from CP Picture Archive. Contact us at or 1-800-434-7578 to be set up with the necessary account and password.

About The Canadian Press

The Canadian Press (CP) is Canada's only national news agency and has been telling the Canadian story 24/7 for nearly 90 years. Keeping Canadians informed, over 250 CP journalists report the news that matters to Canadians, wherever it occurs, in English and in French. Its award-winning multimedia stories are delivered round the clock in real time on a proprietary network to more than 600 newspapers, radio and TV stations. All rely on CP's news coverage when preparing their print pages, online sites and on-air newscasts.

In addition, government, corporations, publishers and associations subscribe to CP's leading-edge news and information services for delivery of credible content to thousands of websites, intranets, magazines, elevator screens and wireless devices. For public relations/communications professionals, CP offers a complete suite of ad delivery, photography, press release distribution and news monitoring services.

CP is Canada's most trusted multimedia news, information and distribution company.

About CPimages

CPimages ( is the commercial photographic services division of The Canadian Press that offers a full range of services dedicated to meeting the needs of government, corporate and editorial clients.

CPimages' services include a highly regarded photo assignment service, photo distribution to media via the CP satellite network and one of Canada's leading editorial and stock photography archives dedicated to serving the needs of professional picture buyers.

About PR Direct

PR Direct, a division of The Canadian Press, is setting new standards in the cost-effective delivery of text and photo press releases directly to the heart of the Canadian media.

As Canada's leading provider of direct, satellite delivery of press releases and photos to the media, PR Direct is the only supplier with direct access to The CP Wire - Canada's largest and most sophisticated news and data network.

PR Direct gives its clients the power to send press releases - online from their desktops - directly into more than 600 newsroom editorial systems at newspapers, radio and TV stations across Canada and to hundreds of additional journalists. /For further information: Ron Poling, Executive Director, Picture Services, 416-507-2166 or or Stephen Barnard, Managing Director, PR Direct, 416-507-2018 or IN: MEDIA

Contact Information

  • Stephen Barnard, Managing Director, PR Direct
    Primary Phone: 416-507-2018