The Canadian Press/PR Direct

April 06, 2005 07:30 ET

CP Increases U.S. Commercial Content on the CP Wire

U.S. Newswire Releases Now Delivered to Canadian Media Through PR Direct – the commercial press release division of The Canadian Press Attention: Assignment Editor, Business/Financial Editor, Media Editor, News Editor TORONTO, ONTARIO--(CCNMatthews - April 6, 2005) - PR Direct, the commercial press release service owned and operated by The Canadian Press, will significantly increase U.S. and international press release content accessible by Canadian newsrooms through an arrangement with Washington-based U.S. Newswire.

PR Direct is Canada's first automated press release service to deliver text and photos directly into newsroom editorial systems at more than 600 newspapers, radio and television stations across Canada. Press releases and images travel on the CP Wire - the country's largest and most sophisticated satellite network that delivers breaking and developing Canadian and international news to Canadian media.

"In our first full year of service, PR Direct has provided excellent service to our clients and the Canadian media," said Eric Morrison, CP President. "We are very pleased to be working with U.S. Newswire to help provide the most effective channel for reaching media throughout Canada."

"U.S. Newswire is constantly expanding and enhancing our mission of providing the most efficient delivery of our clients' news to the media through the most reputable and credible news channels," said Mark Bagley, Senior Vice President of Content Partnerships for U.S. Newswire. "We could think of no better partner than The Canadian Press - recognized as Canada's most credible news source for our clients targeting their press releases to the Canadian media."

About PR Direct
PR Direct, (www.prdirect.ca) a division of The Canadian Press, (www.cp.org) is setting new standards in the cost-effective delivery of text and photo press releases directly to the heart of the Canadian media.

As Canada's leading provider of direct, satellite delivery of press releases and photos to the media, PR Direct is the only supplier with direct access to The CP Wire - Canada's largest and most sophisticated news and data network.

PR Direct gives its clients the power to send press releases - online from their desktops - directly into more than 600 newsroom editorial systems at newspapers, radio and TV stations across Canada and to hundreds of additional journalists.

About U.S. Newswire

U.S. Newswire (www.usnewswire.com), a division of Medialink Worldwide, Inc., provides professional production, distribution and monitoring of full-text and multimedia news on behalf of leading public interest news sources worldwide who seek to reach the news media, policy makers and the general public with their up to the minute news developments.

Founded in Washington, D.C. in 1986, U.S. Newswire maintains regional news bureaus throughout the United States, serving the communications needs of key interest groups, associations, government agencies and other public interest news sources in communities large and small.

Utilizing the latest in communications technology, U.S. Newswire content is delivered to print, broadcast and online media worldwide via the most comprehensive satellite newswire and Web-based distribution network.

About The Canadian Press

The Canadian Press (CP) is Canada's only national news agency and has been telling the Canadian story 24/7 for nearly 90 years. Keeping Canadians informed, over 250 CP journalists report the news that matters to Canadians, wherever it occurs, in English and in French. Its award-winning multimedia stories are delivered round the clock in real time on a proprietary network to more than 600 newspapers, radio and TV stations. All rely on CP's news coverage when preparing their print pages, online sites and on-air newscasts.

In addition, government, corporations, publishers and associations subscribe to CP's leading-edge news and information services for delivery of credible content to thousands of websites, intranets, magazines, elevator screens and wireless devices. For public relations/communications professionals, CP offers a complete suite of ad delivery, photography, press release distribution and news monitoring services.

CP is Canada's most trusted multimedia news, information and distribution company.

About Medialink:

Medialink Worldwide, Inc. (www.medialink.com) is a global leader in providing comprehensive and compelling multimedia communication solutions and services for thousands of leading organizations, institutions and companies seeking to communicate news to their audiences through television, radio, print and the Internet.

The company provides production and satellite distribution of video and audio news, multimedia webcasting services, press release newswire distribution, photography production and digital distribution, and strategic corporate communications consulting. Medialink also provides media monitoring and analysis and public relations research to help clients determine return on investment from their communications efforts. Based in New York, Medialink has offices throughout the United States including an international hub in London. /For further information: Stephen Barnard, Managing Director, 416-507-2018 or sbarnard@cp.org. U.S. Newswire: Mark Bagley, Senior Vice President, 1-800-544-8995, ext. 29 or mbagley@usnewswire.com/ IN: MEDIA

Contact Information

  • Stephen Barnard, Managing Director, PR Direct
    Primary Phone: 416-507-2018
    E-mail: sbarnard@cp.org