Calgary Parking Authority



Calgary Parking Authority

December 04, 2013 12:00 ET

CPA and Inner City BRZs Bring Back Holiday Parking Elves Campaign

Parking Elves are once again giving away free parking sessions in December

CALGARY, ALBERTA--(Marketwired - Dec. 4, 2013) - The Calgary Parking Authority (CPA) is partnering with the Kensington and 4th Street Business Revitalization Zones (BRZs) to run their third annual Holiday Parking Elves campaign. Holiday parking elves will offer two hours worth of free parking to randomly selected visitors to Kensington and 4th Street on December 7 and 14 from 11:30 am to 4:00 pm.

"People who've visited the participating areas in past years have really enjoyed our Holiday Parking Elves campaign," said Troy McLeod, CPA General Manager. "It's a fun way for CPA and our partnering BRZs to invite individuals to visit the BRZs and to wish customers a happy holiday."

To qualify for two hours of free parking, visitors must approach a Holiday Parking Elf and request a free parking session before they make a parking payment. The elves will also randomly select visitors and offer free two-hour parking sessions on behalf of the CPA and BRZ.

"The Kensington BRZ is pleased to partner again this year with Calgary Parking on this very popular project," said Annie MacInnis, Executive Director of Kensington BRZ. "Shoppers love this program!"

A total of 1,000 free parking sessions will be given out by the elves during the campaign. Elves will record the time, zone number and license plate information for each patron who receives a free parking session. This information will be added to CPA's ParkPlus payment database.

The aim of the campaign is to increase the number of visitors to these areas during the holiday season and spread holiday cheer from the CPA and participating BRZs.

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